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WalterHill_WV
New Participant
November 27, 2024

Personalized Content Fragments, is Target required

  • November 27, 2024
  • 1 reply
  • 427 views

I would like to show personalized Content Fragments inside Teasers and Hero Banners, etc. 

Do I require Target for the Audience?  If so, when target injects into the page how would the personalized content be fetched?

Or is there another way to display personalized content for a user?

 

Any ideas or suggestions would be greatly appreciated.

 

Thanks

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    1 reply

    Pallavi_Shukla_
    Pallavi_Shukla_
    New Participant
    November 27, 2024

    Hi @walterhill_wv 

     

    You can achieve personalization using either JavaScript on the client side or server-side logic. 

    For instance, client-side JavaScript can retrieve user attributes such as cookies, geolocation, or URL parameters. This information lets you display personalized content, such as a hero banner or teaser.

    Alternatively, server-side logic can inject personalized content from a backend system into AEM components during the rendering process.

     

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