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CedricHuesler
CedricHuesler
Employee
October 13, 2025

Why we created LLM Optimizer

  • October 13, 2025
  • 21 replies
  • 4562 views

Many of you have been building on AEM for years - crafting sites that don’t just look great but drive measurable business outcomes. You’ve set the bar high.

Now, the landscape is shifting. People are finding answers and getting work done through new, powerful tools - ChatGPT, Google AI Mode, and others.

The AEM team is committed to making sure this community stays ahead of that curve. That’s why we’ve built LLM Optimizer - a new capability that gives you deep visibility into how generative AI systems (like chatbots and agents) consume and interpret your site’s content. It connects those insights to business outcomes and provides step-by-step guidance to help you capture emerging opportunities.

This week, we’re starting to roll out LLM Optimizer for AEM customers on AMS and Cloud Service. You’ll start seeing real data - tracking agentic traffic and surfacing your first set of optimization opportunities.

We started this journey just over 100 business days ago, and it’s only the beginning. As we continue to learn, we want this community alongside us - shaping how LLM Optimizer evolves and helping every one of you become experts in building agentic websites.

Questions - let's talk below

    21 replies

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    aanchal-sikka
    aanchal-sikka
    New Participant
    October 14, 2025

    Thanks @cedrichuesler for initiating the thread. 

     

    What are the potential applications of LLM Optimizer for companies like Mondelez, Unilever, and Nestle, which rely heavily on sales through shelf placement in retail stores and online marketplaces like Amazon, Walmart, or Zomato/Swiggy (In India)?

     

    Also, genAI expects a more structured contextual content. What should be the changes in terms of AEM Sites & Assets to assure we meet the requirements?

    Aanchal Sikka
      CedricHuesler
      CedricHueslerAuthor
      Employee
      October 15, 2025

      While CPG companies don't typically do sell directly, they are the authority for the product information - therefore ChatGPT and others will look on their domains for the depth of the content. CPG companies need to at details talk about the use cases the product can be used - and how exactly - so they can control the narrative of the product.

       

      Yes, structured content - but not the way you expect as in JSON or so.. - but semantic content in sense of HTML - h1, h2, h3, lists.. avoid tables unless they are comparisons. 

       

      I'm planning to write a longer post here on recommendations we have put together so far to discuss.

        aanchal-sikka
        aanchal-sikka
        New Participant
        October 17, 2025

        Thanks @cedrichuesler for the insights and recommendation.

         

        I guess sources feeding LLMs can be

        • Our own websites
        • Third-party sites like Amazon and industry-specific forums
        • Social media and online community discussions
        • Digital product catalogs and brochures
        • Support portals including FAQs
        • Public APIs and data feeds that LLMs can directly consume

        (Please suggest if any info is incorrect or needs refinement)

         

        • Would it be possible to extend recommendations beyond Websites? For example: Headless CMS can be used for Sites, public API to directly feed LLMs etc. In such a case, how should be structure Content Fragments?
        • Do Assets also play a role? 
        • Does it also impact AEM Guides?
        Aanchal Sikka
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