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marina_bear
New Participant
June 14, 2017
Solved

Import Shared Audiences into Analytics

  • June 14, 2017
  • 16 replies
  • 9771 views

Hi,

We have some segments in Shared Audiences from Adobe Campaign which we want to pass to Adobe Analytics.

How do we go about it?

Thanks.

Marina

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Best answer by florentlb

Hi Marina,

Adobe Campaign supports visitorID (which is the same as MCID from Campaign's perspective) or what we call declaredID, which is for you to define through a reconciliation key. Usually, Adobe takes charge of that part for you when provisioning/setting up the integration. Though I'm not sure you can reconcile with other than profile data.

Here is the documentation we have on this subject: Introduction - Provisioning and configuration - Importing/Exporting audiences 

You can also find information about cookies used by Campaign here: Foreword

Hope this helps,

Florent.

16 replies

marina_bear
New Participant
July 10, 2017

Yes and thanks!

jantzen_b
Employee
July 10, 2017

Hi Marina

Is there an answer we can mark as correct here in case others also have this question?

Thanks,
Jantzen

jantzen_b
Employee
June 19, 2017

The Experience Cloud Audiences use the MCID 'mid' value to ID the user across products. Using your own ID as the 'mid' is not supported and can result in issues with the integrations.

florentlb
florentlbAccepted solution
New Participant
June 19, 2017

Hi Marina,

Adobe Campaign supports visitorID (which is the same as MCID from Campaign's perspective) or what we call declaredID, which is for you to define through a reconciliation key. Usually, Adobe takes charge of that part for you when provisioning/setting up the integration. Though I'm not sure you can reconcile with other than profile data.

Here is the documentation we have on this subject: Introduction - Provisioning and configuration - Importing/Exporting audiences 

You can also find information about cookies used by Campaign here: Foreword

Hope this helps,

Florent.

marina_bear
New Participant
June 19, 2017

thanks, Gigazelle

Adobe Campaign has deliveryID that I assume may work similar to transactilnID, perhaps florentlb​ could clarify?

However I am not sure what ID is used to store AC audiences in AMC (Shared Audiences). Jantzen.Belliston​ would it be MCID, viistorID, else?

My thinking is if we cant use the same ID as Shared Audiences uses to pass those audiences into AA via Data Sources, then .... what are other options? Could cookies be an option? Can Adobe Campaign can be configured set cookies?  florentlb

Gigazelle
Employee
June 16, 2017

Data Sources are typically used to tie online/offline data together, and the way that is done is via the transactionID​​ variable. I am not aware of a way to use transactionID specific to Adobe Campaign, but if you are able to determine a method, it is certainly within the realm of possibility.

marina_bear
New Participant
June 16, 2017

Thank you Gigazelle

Can we import dimensions linked to MCID into AA via Data Sources?

Gigazelle
Employee
June 16, 2017

Data Sources involves the importing of hits into an Analytics report suite. You can technically place whatever data you want into a report suite using data sources, however I'm not sure if it will work with your use case.

Several months ago there was an internal event where employees went through the workflow of integrating analytics with campaign (among other things). One of the things that was discovered is that the AA/AC integration has quite a few issues. I have not heard the current status of it, but I do know it is still a work in progress.

marina_bear
New Participant
June 16, 2017

Thank you.I would definitely appreciate further input please.

Just to add some clarity:

1. We know how to import segments from AAM to AA

2. This particular client does not have AAM

3. In this case we use Shared Audiences to carry out some of AAM functionality such as passing segments between Adobe native solutions

4. The use case is to pass segments created in AC Standard to AA for analysis purposes

5. We can pass segments from AC to Shared Audiences

6. We are trying to work out how to pass them further from Shared Audiences to AA (or get AA to pick them up)

I am wondering if the functionality of Data Sources in AA can be used for this purpose?

Gigazelle​, I would be  interested to hear your thoughts please

florentlb
New Participant
June 16, 2017

Most of the use cases I've seen implemented involving audience sharing with Campaign are the other way around, i.e. from Analytics to AAM and then to Campaign.

Marina, I'd be really interested in knowing more about your use case, and I hope that Analytics experts can help you with going from AAM to Analytics.