Add Custom Email Headers in AJO for BCC Integration and Tracking

Question

Does Adobe have a recommended approach for implementing custom header injection in AJO to support BCC capture, delivery log enrichment, and engagement tracking?

SatheeskannaK · Accepted Answer

@akshithapo

Here are some potential functionalities:

Custom header: Refer to this page for details: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/configure-email/surface-personalization
BCC capture: Information available here: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configuration/archiving-support
Delivery log enhancement: The "Message Feedback Event Dataset" is an out-of-the-box (OOTB) dataset for capturing message delivery. However, it cannot be extended. More information on datasets can be found here: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/data-management/datasets/get-started-datasets
Engagement tracking: The "Email Tracking Experience Event Dataset" is an OOTB dataset designed to track message interactions. Refer to this link for more on datasets: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/data-management/datasets/get-started-datasets

DavidKangni · Answer

@akshithapo
regarding the delivery log enhancement,

A new executionMetadata helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

Thanks,

David

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