☕ [Adobe Journey Optimizer Community Q&A Coffee Break] May 31st, 8am PT: Ivan Mironchuk, Principal Product Manager, Peter Fransen, Principal Scientist, Jason Hickey, Principal Product Marketing Manager & Sandra Hausmann, Sr Product Marketing Engineer | Community
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Sukrity_Wadhwa
Sukrity_Wadhwa
Employee
May 16, 2023

☕ [Adobe Journey Optimizer Community Q&A Coffee Break] May 31st, 8am PT: Ivan Mironchuk, Principal Product Manager, Peter Fransen, Principal Scientist, Jason Hickey, Principal Product Marketing Manager & Sandra Hausmann, Sr Product Marketing Engineer

  • May 16, 2023
  • 7 replies
  • 7112 views

Register here for the Adobe Journey Optimizer Community Q&A Coffee Break!

 

Join us for our very first Adobe Journey Optimizer Community Q&A Coffee Break, on Wednesday, May 31st, 2023 @ 8am PT

 

We'll be joined by Ivan Mironchuk aka @ivanmi1, Principal Product Manager, Peter Fransen aka @fransen, Principal Scientist, Jason Hickey  aka @jason_hickey, Principal Product Marketing Manager & Sandra Hausmann aka @hausmanns, Sr Product Marketing Engineer for Adobe Journey Optimizer, who will be signed in here to the Adobe Journey Optimizer Community to chat directly with you on this thread and to take your queries pertaining to the topics discussed in the Experience League Live scheduled for May 24th, 2023: Maximize your mobile app's potential with Adobe Journey Optimizer 

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period.
  • Post a Question about Adobe Journey Optimizer Coffee Break topic on this thread.
  • Think of this as the Adobe Journey Optimizer Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game.

 

INSTRUCTIONS

 

Ivan Mironchuk aka @ivanmi1, is a Principal Product Manager for Adobe Journey Optimizer.

 

 

 

 

 

 

 

Peter Fransen aka @fransen, is a Principal Scientist for Adobe Journey Optimizer.

 

 

 

 

 

 

 

Jason Hickey  aka @jason_hickey, is a Principal Product Marketing Manager for Adobe Journey Optimizer.

 

 

 

 

 

 

 

Sandra Hausmann aka @hausmanns is a Sr Product Marketing Engineer for Adobe Journey Optimizer.

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    7 replies

    N
    Neha33
    New Participant
    August 1, 2024

    Hi Community, 

    Would like to know what all Social Media platform we can connect with AJO for direct marketing campaigns deployment

    Sukrity_Wadhwa
    Sukrity_WadhwaAuthor
    Employee
    May 31, 2023

    Thanks @ivanmi1, @jason_hickey, @fransen and @hausmanns for taking the time out today and answering questions for our Community! 🙂

    Sukrity Wadhwa
      SatheeskannaK
      SatheeskannaK
      New Participant
      May 31, 2023

      Hi @Ivan_Mironchuk, @pfransen, @JasonHickey , @SHausmann

      Does Direct Mail capability in AJO allow sending offer decisioning data as part of the extract sent to the vendor? For example, profile A is eligible to receive offer A and can that be included in the DM extract that is being sent out?

      Thanks, Sathees
      I
      IvanMi1
      Employee
      May 31, 2023

      @satheeskannak YES - Text-based offer decisioning is supported in the upcoming Direct Mail channel. 

        SatheeskannaK
        SatheeskannaK
        New Participant
        May 31, 2023

        Thanks, @ivanmi1. Is that limited to support only text-based offer decisioning? or does it support other types of offers as well?

        Thanks, Sathees
        Anuhya-Y
        Anuhya-Y
        New Participant
        May 31, 2023

        Are there any social media delivery channels planned in AJO product pipeline?

        How is data privacy/governance would be handled in Decision management, AI models ?

        I
        IvanMi1
        Employee
        May 31, 2023

        The benefit of having the real-time customer profile in Experience Platform means that you can orchestrate profiles through a Journey Canvas and then activate them to social channels. Today you can accomplish this either through a custom action in AJO, or you can include profiles that have completed specific Journey Step Events in an audience that is to be activated through RTCDP destinations. We will continue to evaluate how thee two solutions can work better together. 

          Anuhya-Y
          Anuhya-Y
          New Participant
          May 31, 2023

          @ivanmi1 how is data privacy handled when custom action is in place to activate data to 3rd party tools?

          Anuhya-Y
          Anuhya-Y
          New Participant
          May 31, 2023

          @ivanmi1 

          As AJO and RTCDP built on top of AEP, 80 % of functionalities would be shared by AJO and RTCDP

          What are the functionalities missing in AJO which are available in RTCDP?

           

           RTCDP supports activations/destinations, AJO is missing activations.. but with direct mail , AJO also supports destination.  Please share functionalities missing in AJO which are available in RTCDP.

          J
          Jason_Hickey
          Employee
          May 31, 2023

          @anuhya-y thanks for the question!  Adobe Real-Time CDP and Journey Optimizer are both built natively on top of Adobe Experience Platform, as you mentioned, and compliment each other in many ways.   Customers of Real-Time CDP are looking for more sophisticated data ingestion, data manipulation, and data egress use cases as well as activation to non-engagement systems and social systems.  Real-Time CDP also has sophisticated partner data connections.  Direct Mail serves a specific use case for activating content to a customer's mailbox and does not replace Destinations. 

            I
            IvanMi1
            Employee
            May 31, 2023

            Definitely  these two product capabilities are tightly aligned and are brought even closer together with upcoming functionality in Audience Composition. With AJO's native channel support there is the ability to provide rich authoring tools, personalization, preview and simulation and built-in reporting. 

              HausmannS
              HausmannS
              Employee
              May 31, 2023

              Let us know if you have any questions for us. 

                J
                Jason_Hickey
                Employee
                May 31, 2023

                Hello community!   Excited to be here and to answer your burning questions on Journey Optimizer!   

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