AJO B2B - Use Case around Buying Groups | Community
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New Participant
October 7, 2025
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AJO B2B - Use Case around Buying Groups

  • October 7, 2025
  • 2 replies
  • 480 views

Hi Adobe Team & Community,

 

I'd like to know if there's a successful use case on all the data points and potential variables to consider in building buying groups in AJO B2B. How this may have been mapped out in a brief would be ideal.

 

Specially, what are the data points to consider across all scenarios when combining the individual components for Buying Groups:                                                                                                                                  

  • Solution Interest: The specific product, service, or group of products/services that the buying group is considering purchasing.
  • Account Audience: A targeted list of accounts and the business professionals associated with them, forming the potential pool for the buying group.
  • Role Templates: Predetermined roles and responsibilities that are assigned to the members of the buying group by the customer (your organization). These roles could include titles like Decision Maker, Influencer, Practitioner, etc.

Thank you,

Matt 

Best answer by Sukrity_Wadhwa

Hi @matthewle16👋,

This community is for AJO B2C discussions only. If you have AJO B2B questions, please post them here:Marketing Nation Community

2 replies

Sukrity_Wadhwa
Sukrity_WadhwaAccepted solution
Employee
October 17, 2025

Hi @matthewle16👋,

This community is for AJO B2C discussions only. If you have AJO B2B questions, please post them here:Marketing Nation Community

Sukrity Wadhwa
SatheeskannaK
New Participant
October 7, 2025

@matthewle16 Check out this tutorial that will walk you through the use case for each component of the buying group.

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b-learn/tutorials/buying-groups/create-a-buying-group

Thanks, Sathees
New Participant
October 7, 2025

Thank you for sharing, Sathees.

 

While this video is helpful, I was looking for something a bit more granular regarding the general fields that a business should consider when building role templates to then consider across all scenarios when combining the individual components for Buying Groups.

 

If there is any use cases like this, that would be helpful. Especially in the Financial Industry,

 

Best,

Matt 

        

SatheeskannaK
New Participant
October 8, 2025

Got it. I don't have a use case to provide what you're looking for.

Thanks, Sathees