AJO Email report | CTR number not matching

Forum|Forum|2 years ago
September 5, 2023
2 replies
1025 views

Recently we have launched our first journey with Email channel in AJO so when I see CTR its not showing proper result. Can you help with the formula which you use to calculate CTR in AJO. Src shot shared for your reference.

Best answer by SatheeskannaK

@vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.

DavidKangni

New Participant

Hi @vidushi87

Formula for CTR is unique (clicks/unique opens)x100. (97/1719)X100 =5.41%

Thanks,

David

David Kangni

SatheeskannaKAccepted solution

New Participant

@vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.

Thanks, Sathees

H

Havilah

New Participant

@satheeskannak Could you please share me documentation link for click rate(CTR) is tracked in any AJO sys dataset.

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