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Assign values from the CDP to the offer attributes in AJO

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Hello,

I was wondering if it's possible when creating an offer on AJO to assign values from the customer profile to the offer attributes.

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Anuhya-YAccepted solution

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@ana_carolinada

I am seeing 2 functionalities here.

Getting content/assets from AEM to AJO:

AEM Assets/images can be synced to AJO assets essentials , these can be utilized seamlessly in AJO.
Content fragments : AJO has roadmap to bring AEM content fragment into AJO. At this point of time, using API to create offer https://experienceleague.adobe.com/docs/journey-optimizer/using/offer-decisioning/api-reference/offers-api/personalized-offers/create.html?lang=en

2 .personalize content depending on profile attributes/audience.

Offer decision will allow to personalize content depending on profile attributes/audience. Check https://experienceleague.adobe.com/docs/journey-optimizer/using/email/design-email/add-content/add-offers-email.html?lang=en

SatheeskannaK

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@ana_carolinada No, You can't do that. If you could share additional details about what you're trying to achieve here would be helpful to provide recommendations.

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Thanks, Sathees

A

Ana_CarolinadaAuthor

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Thank you for the answer!

I will explain the scenario a little better:

The content/assets are created on AEM (for a number of reasons it was decided to use Content Fragments for this), but the offers are created on AJO. We want to personalize the content with customer data, but:

1 - AEM does not integrate diretly to the CDP

2 - AJO does integrate to the CDP, but not to AEM Content Fragments.

For this reason, we'll probably gonna have to build an API that gets the offer + the profile attributes on AJO and then gets the content on AEM to join these two things. A possible solution to retrieve the offer and the profile attributes would be to put these attributes in a custom content (in JSON format, for instance) on the step "Add representation" when creating the offer. The problem with this approach is that the user would have to write this JSON/HTML/TEXT manually each time, which is not ideal.

So I was wondering if there are any other options to achieve this.

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Anuhya-YAccepted solution

New Participant

@ana_carolinada

I am seeing 2 functionalities here.

Getting content/assets from AEM to AJO:

AEM Assets/images can be synced to AJO assets essentials , these can be utilized seamlessly in AJO.
Content fragments : AJO has roadmap to bring AEM content fragment into AJO. At this point of time, using API to create offer https://experienceleague.adobe.com/docs/journey-optimizer/using/offer-decisioning/api-reference/offers-api/personalized-offers/create.html?lang=en

2 .personalize content depending on profile attributes/audience.

Offer decision will allow to personalize content depending on profile attributes/audience. Check https://experienceleague.adobe.com/docs/journey-optimizer/using/email/design-email/add-content/add-offers-email.html?lang=en

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