Can I use attributes which are NOT enabled for profile in Audience creation | Community
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kavi4
New Participant
April 23, 2025
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Can I use attributes which are NOT enabled for profile in Audience creation

  • April 23, 2025
  • 2 replies
  • 718 views

Is it possible to use attributes from a dataset that was manually loaded and NOT enabled for profile in Audience creation.

For example I have uploaded the data and created a dataset like below and it NOT profile enabled

In audience I want to create a rule based on the rule "testcategory contains fruit"

Will this testcategory and testproduct attributes shows in audience creation UI?

testcategorytestproduct
fruitmango
veggiespinach
Best answer by SatheeskannaK

@kavi4 No, those attributes cannot be utilized unless profile activation is enabled. Instead, you may create a audience by uploading a CSV file that contains all of these attributes and employ that in the condition activity to align with the rule you intend to establish in audience within the journey. Have a a look at this tutorial.

2 replies

I
IvanMi1
Employee
April 23, 2025

@kavi4 - there is upcoming add-on features for AJO named "Orchestrated Campaigns" out later this summer that will allow for Audience Building on a canvas with relational tables and datasets. I would reach out to your Adobe rep to see if you can get a meeting / preview of this feature. 

    SatheeskannaK
    SatheeskannaKAccepted solution
    New Participant
    April 23, 2025

    @kavi4 No, those attributes cannot be utilized unless profile activation is enabled. Instead, you may create a audience by uploading a CSV file that contains all of these attributes and employ that in the condition activity to align with the rule you intend to establish in audience within the journey. Have a a look at this tutorial.

    Thanks, Sathees
    K
    kavi4Author
    New Participant
    April 24, 2025

    Thanks  @satheeskannak 

    Follow up question.  If I follow this approach where we are adding field group in the Datasources and adding those csv fields..In my Journey can I use those testcateogyfield as condition and later use that for percentage split ? 50/50 like control and treatment

     

    Does the enriched audience attributes shows in the expression path ? or are these only useful in adding personalization in the email?

    Screenshot below shows my usecase

     

    SatheeskannaK
    SatheeskannaK
    New Participant
    April 24, 2025

    @kavi4 Yes. It should appear in the expression editor when you switch to advanced mode. Also, it will be available for personalization.

    Thanks, Sathees
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