Can Phone or Email Messages Be Repeated in a Single Journey?

Question

Is it possible to send messages to the same email address or phone number multiple times within the same journey? Does Adobe Journey Optimizer filter out these duplicates?"

adobechat · Accepted Answer

@johnnyliao

Yes, AJO filters duplicates - You can set up the cap value to 10, 5, etc. this means you can send the same email multiple emails.

But, use it with caution as you could damage your IP reputation with frequent emails, so depending on use case it can be used with care.

Full link: https://experienceleague.adobe.com/docs/journey-optimizer/using/configuration/frequency-rules.html?lang=en#:~:text=Message%20frequency%20rules,profiles%20from%20messages%20and%20actions.

Thanks

Madhan

SatheeskannaK · Answer

@johnnyliao, Yes you can send multiple messages. It all depends on the capping rule. Take a look at the documentation below,

https://experienceleague.adobe.com/docs/journey-optimizer/using/configuration/frequency-rules.html?lang=en

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