Can we use Look alike Audiences inside the AJO offers in Offer Decisioning? | Community
Skip to main content
Yvpr1
Level 2
April 22, 2024
Solved

Can we use Look alike Audiences inside the AJO offers in Offer Decisioning?

Hi,

In AEP, it was mentioned that Look-alike audiences can be used for other downstream usages, as shown below:

The newly created Look-alike audience can be accessed in the Look-alike audiences section of the audience details page, and is also available in the Audience Portal and for other downstream usages.

 

But, can we use this  Look-alike audiences in AJO Offers ,as in theory it should be available in AJO but it's not yet clear to me how to set it up for the Offer in AJO.

 

Could you please help me on the same? Thanks!

    Anuhya-Y
    Anuhya-YAccepted solution
    New Participant
    April 23, 2024

    @yvpr1 

    After you create a lookalike audience, it works just like any other audience you can target with offers.

    Check out offer constraints w.r.t audience while creating an offer  https://experienceleague.adobe.com/en/docs/journey-optimizer/using/offer-decisioning/managing-offers-in-the-offer-library/configure-offers/add-constraints#eligibility

     

    View reply

    2 replies

    Anuhya-Y
    Anuhya-YAccepted solution
    New Participant
    April 23, 2024

    @yvpr1 

    After you create a lookalike audience, it works just like any other audience you can target with offers.

    Check out offer constraints w.r.t audience while creating an offer  https://experienceleague.adobe.com/en/docs/journey-optimizer/using/offer-decisioning/managing-offers-in-the-offer-library/configure-offers/add-constraints#eligibility

     

    Translate
      Yvpr1Author
      Level 2
      April 25, 2024

      Thanks for the update, @anuhya-y 

      Translate
      Terms & ConditionsAccessibility statement

      Loading footer...