Frequency capping can be used in custom action | Community
Skip to main content
MounikaA2
New Participant
July 9, 2025
Solved

Frequency capping can be used in custom action

Hi all,

Is it possible to apply frequency capping to a Custom Action in Adobe Journey Optimizer? If yes, could anyone please explain how to implement it? If not, clarify why frequency capping is not supported for Custom Actions?

 

Thanks!

Mayank_Gandhi
Mayank_GandhiAccepted solution
Employee
July 9, 2025

No, frequency capping is not currently supported for Custom Actions in Adobe Journey Optimizer (AJO).

View reply

3 replies

Mayank_Gandhi
Mayank_GandhiAccepted solution
Employee
July 9, 2025

No, frequency capping is not currently supported for Custom Actions in Adobe Journey Optimizer (AJO).

Translate
    MounikaA2Author
    New Participant
    July 9, 2025

    @mayank_gandhi  Thank you for the confirmation. Could you please help me understand why frequency capping is not supported for Custom Actions in Adobe Journey Optimizer?

    Translate
    AJODev
    Level 4
    July 9, 2025

    Hello @mounikaa2 ,

     

    Frequency capping is not available for Custom Actions in AJO because these actions operate outside Adobe’s direct control and lack the built-in tracking and feedback required to enforce per-profile message limits.

    check the guardrails of custom action:

    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/get-started/guardrails#custom-actions-g

    Translate
      Terms & ConditionsAccessibility statement

      Loading footer...