How to add a custom url tracking parameter in an AJO Email

Question

Hello,Can we add the UTM Parameter utm_content to a URL of  a particular email instead of adding it to the Channel Surface, since I want the above UTM Parameter to appear in the URL where I have added this parameter?

DavidKangni · Accepted Answer

Hi, Yes, just remove them from the channel configuration and add them directly in the HTML when needed. Thanks,David

AnkitJasani29 · Answer

Hi @priyangowda ,Channel Surface is for global UTM parameters applied to all emails sent through that channel.To have a custom UTM parameter like utm_content only in a particular email URL, edit the URL inside that email.You can hardcode or use personalization to make utm_content dynamic.You can find reference from here: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/configure-email/url-tracking

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