Adobe Journey Optimizer

In our setup we are currently receiving Analytics data through the dataflow. We want to count the product add events for the profile. Also count the product remove events.Both are separate events within the Analytics Data.Take a difference of Adds and Removals counts, to determine if the Cart is not empty.We want to qualify the customer to send out an email post 30 min wait period. Need help to identify such events and keeping a counter.Attaching a screen shot of the data. Please also be mindful that the Cart list activity may not be an activity the customer chooses to perform. Thank you much.

What Are Custom Actions? Custom actions in AJO are user-defined HTTP requests (typically REST APIs) that can be executed within a journey. They allow you to: Call external systems Send data to downstream services Trigger internal workflows Make real-time decisions based on API responses They are configured with authentication, headers, request/response schemas, and can include dynamic personalisation using AJO expressions.   Use Cases for Custom Actions Here are several categories and examples of how custom actions are being used across industries. 1. Integration with External Services Use Case: Triggering a WhatsApp or SMS via Third-Party API Send a message through a messaging service (like Twilio) directly from an AJO journey. POST https://api.twilio.com/... { "to": "{{ profile.phoneNumber }}", "message": "Hi {{ profile.firstName }}, your cart is waiting!" } Use Case: Notifying Logistics Systems Trigger fulfillment or shipping workflows when a user places an orde

Creating truly personalised customer journeys often requires more than simple conditions. You need the power to dynamically evaluate customer data, perform complex calculations, and create sophisticated logic that adapts to real-time customer behavior.   While Journey Optimiser's simple expression mode works well for basic conditions. The Advanced Expression Editor unlocks a world of possibilities for marketers who need to create intelligent, data-driven customer experiences. This guide will show you how to leverage advanced expressions to solve real marketing challenges and create more engaging customer journeys.   The Challenge: When Simple Conditions Aren't Enough Consider these common marketing scenarios: Scenario 1: Abandoned Cart Recovery You want to target customers who added items to their cart but didn't purchase, but only if they're high-value customers and it's been exactly 24 hours since abandonment. Scenario 2: Dynamic Loyalty Offers You need to send differ

🔹IntroductionModern marketing demands speed—but not at the cost of accuracy, brand integrity, or compliance. Whether you’re creating journeys, sending policy updates, or launching cross-channel campaigns, every message matters. That’s why having a structured way to review and approve assets before they go live is essential.Adobe Journey Optimizer (AJO) offers a powerful solution through Approval Workflows, ensuring that every customer experience is reviewed, approved, and auditable—not just for marketing, but across all AJO use cases.In this blog, we’ll walk through a real-world enterprise use case, explore how Approval Workflows solve governance challenges, and share practical steps and tips for making the most of this feature.❌The Challenge: Disjointed Reviews, Risk of Error, and Compliance DelaysA global insurance provider faced a recurring bottleneck: every marketing message and policy update had to be reviewed by Legal and Compliance before it could be activated. Th

“Confidence is the foundation of great customer experiences.”  Launching a journey in Adobe Journey Optimizer (AJO) is a critical step for marketers. But what if you could see exactly how profiles flow through your journey before actually going live—without risking real customer contact or profile updates? Enter: Dry Run Mode.  🧩 The Problem: Uncertainty Before Going Live  Crafting the perfect customer journey is both an art and a science. But here’s the challenge: marketers often face major blind spots during the pre-publication phase. These include: - How many profiles will qualify for the journey? - Which paths will they take? - What are the expected delivery counts? While Test Mode offers basic functionality, it doesn’t provide the full confidence needed to predict actual behavior once a journey is live.  🔍Use Case Snapshot  In this complex journey:  - We start with 200,000 profiles. - Several conditions filter p

  The Global Profile Filter is a powerful new feature in Adobe Journey Optimizer designed to provide marketers with greater control and flexibility over live customer journeys.What it is: Simply put, the Global Profile Filter allows you to define specific criteria based on profile attributes when the journey is paused and that will be applied to all profiles when that journey is resumed. This acts as an immediate, universal filter.This feature is particularly beneficial for scenarios where: Dynamic Exclusion is Needed: Your business rules or customer segments change after a journey has gone live, requiring immediate exclusion of certain profiles from an ongoing journey. Preventing Irrelevant Communications: You need to ensure that specific customer groups do not receive messages from a journey that are no longer applicable or could lead to confusion. Operational Agility: It provides a mechanism to quickly adapt live journeys to new policies or customer classifications without re

  How to Send Emails Only on Weekdays in Adobe Journey Optimizer Sending marketing emails at the right time is crucial for engagement and deliverability. Many organizations want to ensure that emails are sent only on weekdays (Monday to Friday), even if profiles enter a journey on weekends. In this post, we'll show you how to achieve this in Adobe Journey Optimizer (AJO) using Wait activities and custom formulas, based on a community-accepted solution.     The Challenge You want profiles to enter your AJO journey every day, but emails should only be sent Monday through Friday. If a profile enters on Saturday or Sunday, the email should be queued and sent on Monday at a specific time (e.g., 9 AM). The Solution: Using Wait Activities and Custom Formulas The recommended approach is to use a Condition to check the day of the week, and then use Wait activities with a custom formula to delay sending for weekend entries. Step-by-Step Guide Add a Condition ActivityRight after

June '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities RCS Messaging: Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support: Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.). Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read). Link tracking: Embed and track URLs within RCS messages for engagement analytics. Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS. Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.  Form fields in code-based experience

Introduction: Fast, Reliable Automation with GenAI—It’s Happening At Adobe, innovation and customer experience go hand in hand. We’ve already made great strides with Customer Use Case (CUC) Automation, simulating real-world workflows to catch bugs before they reach our users. Now, we’re taking that even further—by integrating Generative AI (GenAI) into our automation strategy. Our goal? To automate smarter, faster, and more intuitively—with AI as our co-pilot. While traditional automation requires manual scripting, GenAI helps us generate test logic, data, and even test scripts dynamically. We're combining human judgment with machine intelligence to evolve from test automation to intelligent automation. This blog dives into how we’re building this system, what it looks like under the hood, and why it’s changing the way we approach quality engineering.     Why Traditional Automation Needs a Boost Automated testing has always been powerful—but it’s also labor-intensive.

Introduction Holiday campaigns create immense pressure for retail marketing teams. Many multi-brand fashion retailers with extensive store networks face a familiar challenge: creating personalized promotional content for their holiday campaigns across multiple channels, customer segments, and regional variations. Before implementing the AJO-AEM Dynamic Media integration, this process typically involves: Graphic designers creating individual banner versions for each segment/region Manual file management across design, review, and deployment systems 2+ weeks of production time for each campaign wave Limited ability to modify campaigns once launched   Let's explore how the AJO-AEM Dynamic Media integration can transform this approach, reducing production time from weeks to minutes while delivering more relevant experiences. The Challenge: Holiday Campaign Complexity A typical retailer's holiday campaign

Master Frequency Capping & Conflict Prioritization in Adobe Journey Optimizer Recording URL: Master Frequency Capping & Conflict Prioritization in Adobe Journey Optimizer  Event Details Join us for an engaging Adobe Experience League LIVE episode where Adobe experts dive into new features in Adobe Journey Optimizer to help you govern and prioritize customer messages with precision. Learn how to reduce messaging fatigue, resolve conflicts, and deliver impactful experiences that resonate. In this expert-led session, we’ll explore powerful tools to optimize your customer journeys: Journey Capping: Control how many journeys a customer enters in a timeframe to prevent over-messaging and enhance engagement. Conflict Management & Prioritization Scoring: Resolve competing journeys to ensure customers receive the most relevant messages at the right time. Rule Sets: Implement flexible, scalable guardrails to automate decision-making and streamline journey execution. T

Agile Workflows for Personalized Content at Scale Recording URL: Agile Workflows for Personalized Content at Scale  Event Details Join us for an exciting Experience League LIVE session where we dive into the future of omnichannel customer engagement! Discover how to overcome the challenges of siloed, slow, and rigid content creation and activation workflows with the power of Adobe's innovative tools. In this session, we will showcase how Adobe Journey Optimizer (AJO) seamlessly integrates with Adobe Express and GenStudio for Performance Marketing. Learn how these tools bring unparalleled flexibility, collaboration, and AI-powered creativity to your marketing workflows. Whether your teams are authoring content directly in AJO, brainstorming with GenStudio for Performance Marketing, or building assets in Express, this session will demonstrate how Adobe's solutions adapt to and accelerate your content workflows, helping you bring campaigns to life faster than ever befor

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!     Adobe Journey Optimizer Champion Applications are open through June 10!   Program BenefitsThe Adobe Champion Program provides a unique opportunity for expert Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) practitioners to:1) Accelerate their personal and professional growth by collaborating with fellow Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) experts and Adobe product and engineering leaders;2) Share their product expertise and best practices with the broader Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) community; and3) Engage in exclusive speaking, content creation, thought leadership opportunities to showcase your expertise.   Program MissionAdobe Champions enhance the Adobe Experience Platform (Adobe J

May' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Adobe Experience Manager Content fragment integration: With the integration of Adobe Experience Manager and Adobe Journey Optimizer, you can now effortlessly use Adobe Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer. Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: Define placeholders and map personalization values within the fragment signature using the Editor mode. Adobe Experience Manager Dynamic media integration: Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates. Modify your assets settings suc

  You can send communication at any time but if your messages don’t get to your customers at the right time, they won’t be effective. Think of multitude of this issue if you have common operating paradigm with no brand and no market isolation with shared AEP/AJO instance for global implementation. With no isolation of data and operating groups it will be very tricky to send some communications based on consumer active time + time zone.   Lets chime in to a use case: Consider an operating model in which a marketing or operations team works from a single geolocation in a single time zone and must plan a campaign that takes into account the user's active time of the day and the time zone they are in (where they have consumers from multiple geos).This would be tricky to orchestrate campaigns based on consumers active time + time zone and in some situations due to time zone differences we might have to send the communication next day's based on next days active time + time z

Introduction: Fast Development with High Quality Isn’t a Myth—We’re Living It At Adobe, we know that our customers rely on Adobe Journey Optimizer (AJO) to deliver seamless, timely, and personalized customer experiences.  That’s why we have made it our mission to catch issues before they reach our customers – and resolve them quickly when they do. How? With something we call Customer Use Case (CUC) Automation. While we continue to invest in traditional testing methods like unit tests, functional tests, and integration checks, Customer Use Case (CUC) Automation goes a step further. It tests AJO the way our customers actually use it—across journeys, segments, profiles, message authoring, delivery, and more. By mirroring real user workflows end to end, CUC ensures everything works together seamlessly, just as you’d expect in a live environment. This means better reliability, faster issue resolution, and smoother experience for our team and our  customers.     Here’s t

Fuel Mobile Growth with Customer-Centric Strategies Register Here: Fuel Mobile Growth with Customer-Centric Strategies    About the Session: Tap into Adobe’s latest research on consumer and practitioner trends with mobile app growth and real-time, personalized engagement. In this webinar, we’ll showcase how Adobe Lightroom product growth managers and marketing teams use Adobe Journey Optimizer to activate, monetize, and retain users.Join Adobe product experts as they share best practices for leveraging in-product personalized experiences to transform new and professional artists into photography experience makers. Discover how to streamline user onboarding, accelerate product adoption, and foster customer loyalty through community engagement.In this session, you’ll learn: How consumer and practitioner trends are impacting mobile growth How to get quicker insights using active listening and real-time signals to grow subscriptions The benefits of personalized in-app messa

Secure, Scalable Omnichannel Engagement - For the Most Demanding Industries Register Here: Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries    About the Session: With rising expectations for seamless, relevant, and personalized experiences across channels, it’s never been more important for organizations to deliver on the promise of truly omnichannel engagement. But for industries navigating strict compliance requirements—like healthcare, financial services, and government—meeting these expectations can feel like a balancing act between innovation and regulation.Join this session to learn how Adobe helps organizations move from fragmented communication strategies to scalable customer experience orchestration—securely, effectively, and with compliance in mind. Whether you're in a regulated industry or managing your own governance challenges, you'll gain insights to help deliver connected, compliant customer journeys.Key Takeaways: How to transit

Brands are increasingly focused on unifying customer data from various sources to create a single, comprehensive view of each customer. As part of this shift, many are moving to Customer Data Platforms (CDP). For instance, a brand may plan to adopt Adobe Journey Optimizer (AJO) to unify customer data and capture real-time behavioral data. Concurrently, many brands are migrating from Adobe Campaign V7 or Campaign Standard to Campaign V8. In this context, it is common for brands to utilize both Adobe Campaign V8 and AJO, which are powerful marketing automation platforms. This raises several questions:   Is it not sufficient to have either Adobe Campaign V8 or AJO to handle business use cases? Would it be better to adopt AJO, the latest in the market, instead of migrating to V8 from Adobe Campaign Classic or Standard? What is the need for having two marketing automation platforms within the ecosystem? If these questions have crossed your mind, the details below will provide clarity

At Adobe Summit 2025 we are bringing the AMAs (Ask-Me-Anything) out of the Community and on to the stage! We will be hosting the Journey Optimizer AMA Live on Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer - a follow up of the Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer [L535] lab at Summit, to continue the conversation with the experts after the lab.   Topic: Scaling Omnichannel Engagement in Adobe Journey Optimizer When: Wednesday 4:50 - 5:10 PM PST Where: Community Pavilion Theater With: Aditi Dash, a.k.a. @ad30, - Sr. Manager, Product Management, Adobe & Sandra Hausmann, a.k.a. @hausmanns,  - Sr. Technical Marketing Engineer, Adobe   Add to Your Summit Scheduler Now!   Whether you're attending the Summit lab in person or not, this is your chance to engage directly with our experts and get your most pressing questions answered related to the above top

April' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hi everyone! Discover a goldmine of Journey Optimizer insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Journey Optimizer sessions and labs. Whether you're a seasoned user or exploring Adobe Journey Optimizer, this post is your key to navigating Summit's content.   Session/Labs Recording Speakers Date & Time Solutions Transitioning to Customer-Centric Multichannel Engagement Experiences [S523] Jose Luis Mendoza, Martech Manager, Interbank Michael Stranapede, Enterprise Architect, Adobe Tuesday, Mar 18 | 1:00 PM - 2:00 PM PDT Adobe Journey Optimizer, Adobe Analytics, Adobe Real-Time CDP AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer [OS532] Bonnie Thorne,  , Head of Digital and Customer, AMP Sylvia Lam, Marketing Automation Manager, AMP Bank Tuesday, Mar 18 | 2:00 PM - 2:30 PM PDT Adobe Journey Optimizer   AI-Driven Excellence: How AI Assistant Transforms Cust

Hi Journey Optimizer Community,    We’ve pulled together a curated collection of on-demand sessions from Adobe Summit 2025, focused on Customer Journey Management and Adobe Journey Optimizer. Whether you're looking to explore the latest innovations, get practical tips, or see how brands like Marriott, T-Mobile, and World Vision are using Journey Optimizer, then this resource has it all. 📌 What you’ll find: Product roadmap and new features Real-world customer success stories Expert tips to elevate your Journey Optimizer strategies 👉 Explore the full resource page here   This is a perfect guide for both new and experienced Journey Optimizer users. Take a look and share your favourite takeaways with the community!

March '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Integration with Adobe Express (Limited Availability): The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG. Adobe Express integration in Adobe Journey Optimizer is currently only available for a set of organizations (Limited Availability). It cannot be deployed for use with Healthcare Shield or Privacy and Security Shield. Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Integration with Dynamic Media (Limited Availability): Dynamic media assets are now directly available and accessible in Journey

The biggest challenges with AEP/AJO was the long wait time for batch audience evaluation via UI. Every time we created a batch audience, we had to wait an entire day for it to process overnight. This made it hard to launch campaigns quickly or react to customer needs in real time. 😩 Now, with Flexible Audience Evaluation, you can evaluate batch segmentation on-demand—whenever you need it! No more waiting for the nightly run—just evaluate, activate, and launch your campaigns instantly.   https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/methods/flexible-audience-evaluation   What are your thoughts on this? Is it going to be impactful in your project?