Integrate Microsoft Calrity with Adobe Journey Optimizer | Community
Skip to main content
New Participant
May 27, 2024
Solved

Integrate Microsoft Calrity with Adobe Journey Optimizer

  • May 27, 2024
  • 2 replies
  • 684 views

I would like to know if it is possible to integrate the Microsoft tool, clarity with Adobe Journey Optimizer.
If possible, I would like to know if you can provide me with documentation regarding this integration.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Mohan_Dugganab

Take a look at this documentation which details the steps on how to integrate clarity tracking code using Adobe experience platform tags.https://learn.microsoft.com/en-us/clarity/third-party-integrations/adobe-experience-platform-tags#step-by-step-guide 

 

User interaction data can then be loaded into AEP

 

Based on these insights, one can refine and optimize the customer journeys in Adobe Journey Optimizer. This might involve adjusting journey steps, personalizing content, or improving engagement strategies based on the user behavior.

2 replies

Mohan_Dugganab
Mohan_DugganabAccepted solution
Employee
May 28, 2024

Take a look at this documentation which details the steps on how to integrate clarity tracking code using Adobe experience platform tags.https://learn.microsoft.com/en-us/clarity/third-party-integrations/adobe-experience-platform-tags#step-by-step-guide 

 

User interaction data can then be loaded into AEP

 

Based on these insights, one can refine and optimize the customer journeys in Adobe Journey Optimizer. This might involve adjusting journey steps, personalizing content, or improving engagement strategies based on the user behavior.

SatheeskannaK
New Participant
May 28, 2024

@sebastian_quevedo Currently there's no AJO OOTB integration with Clarity. However, any external/third-party systems can be integrated with AJO depending on the requirements using custom actions. Refer to this documentation.

Thanks, Sathees