Is it possible to use AEP for AJO without Real-Time CDP? | Community

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Is it possible to use AEP for AJO without Real-Time CDP?

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Is it possible to only have AEP + AJO, without Real-Time CDP?

If so, what would operating in that space look like for segment creation?

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akshaagaAccepted solution

Employee

Adobe Journey Optimizer is built natively on top of the Adobe Experience Platform.

For segment creation, this is probably one of the approaches to follow-

https://experienceleague.adobe.com/docs/experience-platform/segmentation/tutorials/using-external-audiences.html?lang=en

Konrad_Sztorc-1

New Participant

Does anyone know if there is any documentation describing the areas where CDP and AJO overlap and where they differ?

I would like to understand which capabilities may not be possible if we use AEP for AJO without Real-Time CDP.

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@konrad_sztorc-1

Check Adobe Experience Platform & Applications Overview diagram .

https://experienceleague.adobe.com/docs/blueprints-learn/architecture/architecture-overview/platform-applications.html?lang=en#adobe-experience-platform-%26-applications-overview-diagram

AJO comes with all the AEP functionalities highlighted in red box, RT-CDP provides activation of segments to destinations which is not possible with AJO.

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New Participant

That's not much... I really can't believe that would be it 🙂

Do you know of any other limitations?

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akshaagaAccepted solution

Employee

Adobe Journey Optimizer is built natively on top of the Adobe Experience Platform.

For segment creation, this is probably one of the approaches to follow-

https://experienceleague.adobe.com/docs/experience-platform/segmentation/tutorials/using-external-audiences.html?lang=en

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sssynergyAuthor

Level 2

Thanks for sharing. I believe this answers my question, as the article shows how to create external segments (assuming that this refers to data segmenting without Real-Time CDP).

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