Personalization with Product Schema

Question

Hello community,I'm interested in personalizing an email using a product schema from my catalog. However, I'm facing challenges in finding this information within the datasource or in the HTML editing options of the email. Is it feasible to personalize an email using a product schema?Thank you.

Anuhya-Y · Accepted Answer

@andreacastillom-1

Use audience enrichment and add product attributes https://experienceleague.adobe.com/docs/journey-optimizer/using/audiences-profiles-identities/audiences/audience-orchestration/composition-canvas.html?lang=en#enrich. These enriched product attributes can be accessible in a campaign email for personalization under audience enrichment.

Note : enriched attributes can be used for personalization in Campaigns only as of today not in Journeys.

SatheeskannaK · Answer

@andreacastillom-1, You can take a look at these tutorials if that helps.

https://experienceleague.adobe.com/docs/journey-optimizer-learn/tutorials/personalize-content/use-contextual-event-information-for-personalization.html?lang=en

https://experienceleague.adobe.com/docs/journey-optimizer-learn/tutorials/personalize-content/use-helper-functions-for-personalization.html?lang=en

If that doesn't help can you provide more details on the use case that you're trying to achieve or the journey you're working to setup.

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