Possibility to use event data in computed attributes | Community
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Selliers
Level 4
Jan 29, 2025 3:13 PM UTC
New

Possibility to use event data in computed attributes

In most cases when working with batched data we also need to be more close to real time. Both the bach and streaming audiences has a threshold when it comes to number of active and live audiences. Rules can in many cases replace the way we use audiences, and with not the some threshold rules. But today we are not able to use event data in this rules. If we f ex in a computed attribute could use event data and not just Attributes we could create rules instead of using streaming segments - that has limitations in the systems. 

4 replies

Sukrity_Wadhwa
Employee
Apr 23, 2025 11:45 AM UTC

Hi @selliers,

Thanks for the follow-up! That’s a great question and definitely something that deserves deeper insight. I’m not the best person to answer this in full detail, so I’m tagging @ivanmi1 here, he might be able to shed more light on why there are certain limitations in the rule builder compared to the audience builder.

Thanks!

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Sukrity Wadhwa
Selliers
SelliersAuthor
Level 4
Apr 22, 2025 1:15 PM UTC

I was thinking more in the direction of using rules instead of audiences, when creating activities. But here is some limitations on how and what you can do with a rule compared to a audience. F. ex that you cant combine event data with attributes. Is there a reason for that the "rule builder" has less possibilities than the audience builder? 

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Sukrity_Wadhwa
Employee
Apr 16, 2025 8:14 AM UTC

Hi @selliers,
Was @tylerkrause's suggestion helpful for your use case or do you still want to log this feature request? Do let us know.

Thanks!

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Sukrity Wadhwa
TylerKrause
New Participant
Jan 31, 2025 6:02 PM UTC

Hey @selliers, you absolutely can use experience events using Computed Attributes! We're using these for a number of functions such as 'Most Recent Purchase' that looks at purchase data we batch in. 

Here's the documentation for it: Computed Attributes overview | Adobe Experience Platform

Best, 
Tyler


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