Target recommendations in AJO email template

Question

Does anybody do that?

Pulkit_Jain_ · Accepted Answer

Ok, yes, you can use a Custom Action in AJO to call an external API (i.e., Target Recommendations API) during the journey flow. The response from that API can then be mapped to journey attributes and used for personalization in email templates later in the journey, BUT here are the caveats:

The journey’s timeline now includes the external API’s response time. For high volumes, this may impact throughput.
You need to make sure the email template references the correct path to the recommendations; the path must be created each time.

Pulkit_Jain_ · Answer

@michael_soprano

Don't think that Target recommendations are directly embeddable in AJO email templates.
Target recommendations are intended for real-time web personalization, not static or batch email. AJO email templates are rendered server-side at send time, not at open time, so dynamic JS calls (like Target offers) mightn't work. I haven't tested it, though.

Any particular use case that you're trying to implement?

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