What is use of Offer Attributes

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Hi All,

While creating offers I found one field to add offer attributes. What is mean by offer attributes, How we can use it ? Can I someone help here.

Journey Optimizer

vraghavAccepted solution

Employee

@deepakk_ Offer attributes is more of there for you to add custom metadata to your offers. Say you wish to add business Unit to an offer or Region where the offer is applicable.

Anything custom for offer which can later help you in reporting is supposed to be used as a key value pair inside the offer attributes

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/decisioning/offer-decisioning/managing-offers-in-the-offer-library/configure-offers/creating-personalized-offers#create-offer

vraghavAccepted solution

Employee

@deepakk_ Offer attributes is more of there for you to add custom metadata to your offers. Say you wish to add business Unit to an offer or Region where the offer is applicable.

Anything custom for offer which can later help you in reporting is supposed to be used as a key value pair inside the offer attributes

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/decisioning/offer-decisioning/managing-offers-in-the-offer-library/configure-offers/creating-personalized-offers#create-offer

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DeepakK_Author

Level 2

I tried retrieving these offers after adding ' Offer Attributes'. But these Attribute are not showing on the ODE dataset. Then how we will use this for analysis purpose ?

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