Adobe Journey Optimizer

Adobe Journey Optimizer Business Practitioner Professional free online training with exam preparation. Have a question about the AJO Foundations course, AJO Business Practitioner Professional course, or the Certified Professional exam prep guide listed on the certification information page? Reply to this thread and a learning support specialist will respond to you.  We follow the Adobe Experience League Community Forum Guidelines in this discussion thread. If the response resolves your question, consider giving a Like to the learning specialist who replied. We appreciate the kudos! Questions outside the scope of the online courses and exam preparation guide will be directed to the main community forum page. 

  Adobe Journey Optimizer (AJO) empowers brands to deliver personalized, real-time experiences across channels. Custom actions—external API calls triggered within journeys—are a powerful way to extend functionality. To ensure these actions perform reliably, Adobe provides a comprehensive monitoring dashboard. Using Adobe Journey Optimizer’s built-in reporting, you can visualize latency, error patterns, and API execution performance for custom actions across different environments.   Real world use cases with customers using AJO custom action monitoring: Financial analyst customer says: Enables their teams to detect and resolve issues more efficiently—critical for minimizing revenue loss and ensuring a seamless customer experience. Real-time visibility into integrations will streamline troubleshooting and compliance processes while supporting internal audit requirements. By accelerating issue identification and resolution, and continuously optimizing operational workflows, cu

Calling all Journey Optimizer customers!  We are excited to bring an immersive in-person workshop to a city near you in October and November—London, UK; San Jose, CA; New York City, NY; Atlanta, GA; and Sydney, AUS—to explore the product's unique value and participate in interactive guided sessions.  Register here: https://event.adobe.com/adobeskillbuildertour

Hey Journey Optimizers!  We’re excited to roll out our latest Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these updates, we aim to provide clear visibility into how your voice translates into product direction and delivery, and ensure you see the impact of your feedback in action.  Here’s what’s been happening with your ideas in the 3rd quarter, i.e., 1st July – 30th September’ 25:  Impact at a Glance  19 ideas submitted by community members  5% features delivered  90% of those ideas are being investigated by the product team Delivered Ideas – You Asked, We Built It!  We’re excited to share that the following idea has been addressed and is available in the product. While the functionality already existed, this idea helped spotlight and elevate its value for our communit

In the first part of this series, we explored the essentials of Adobe Journey Optimizer (AJO) error codes—why they matter, how to approach them, and how quickly understanding these signals can transform your troubleshooting experience. In this second installment, we go a step further and include more frequently encountered error codes. We’re presenting a curated, in-depth table of even more AJO error codes you’re likely to encounter as you build, test, and launch omnichannel campaigns. Think of this guide as your “cheat sheet” for campaign health: If the mysterious codes below pop up in logs or UI banners, you’ll know exactly where to look, what likely caused it, and how to get unstuck fast. Whether you’re facing backend 500 errors, validation problems, or puzzling runtime glitches, this list breaks down each code’s context, root cause, and practical steps to resolve or avoid it. Keep this resource handy—it’s designed to help your ops, technical teams, and marketers spend le

Introducing Journey Alerts: Precise visibility at sandbox and journey level Adobe Journey Optimizer now includes Journey Alerts—a new capability that delivers faster visibility into journey health and performance. Journey Alerts provide focused, actionable notifications that detect and surface anomalies in near real time, helping teams respond before issues impact delivery, spend, or customer experience. With subscription controls available at both the sandbox and journey levels, Journey Alerts make monitoring proactive, precise, and effortless. What’s included We’ve introduced six out-of-the-box alerts that monitor key operational signals across journey performance and lifecycle events, notifying you when conditions exceed configured thresholds or key status changes occur. No more manual polling or dashboard detective work—alerts come to you. Performance Alerts Profile Discard Rate Exceeded – Triggers when the number of profiles discarded after entering a journe

Adobe Journey Optimizer Community Lens Newsletter  Your quarterly roundup of insights, events, and member highlights Subscribe to the AJO Community Lens Newsletter   Hello AJO Community!  Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From standout member contributions and the latest product releases to trending questions, ideas, and on-going learning opportunities, this is your go-to guide to stay connected and inspired.  This newsletter will be published every quarter, bringing you the latest highlights and insights in one place.  We’d love for you to explore the threads, celebrate your peers, and share your own solutions and ideas. Your voice shapes the future of AJO. So, jump in, comment below, and keep the conversations going!    Member Spotlight  Thank you,@satheeskannak, for everything you do to make this Community so great! Your deep expertise and generous spirit have truly

Problem Statement For certain AJO use cases, an email delivery may need to be sent, where the profile may not yet exist in AJO. As an example, let's say you are sending an order confirmation email to a new subscriber. The confirmation email needs to be sent immediately, but the customer registration went to your CRM, which might only sync to AJO daily. This could also apply to other use cases like registrations and double opt-in. If your journey uses profile data, but the profile doesn't exist yet, you won't have an email address to send to. So you'll need another method to deliver the email.   Solution Overview This guide will cover how to execute an event-based delivery in a journey, which can handle both scenarios where the profile does or doesn't exist yet. As a result, you will be able to deliver an email regardless of if the profile has synced from another source like a CRM. To enable this, we will need to specify the Email Address used in the journey. While you'd usually u

Join us for an Experience League Live session as we unveil Adobe Journey Optimizer Experimentation Accelerator, a new AI-first application built to transform how experimentation, product and growth teams test, learn, and optimize campaigns and customer journeys.     Date: October 30, 2025 Time: 8:30 am PT   Can’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there!   REGISTER NOW!

Use this thread to ask any questions related to the Experience League LIVE session titled, "Next-Gen Customer Experiences & Efficiency with Adobe Experience Platform Agent Orchestrator."   Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

With Adobe Journey Agent, Adobe brings clarity to complexity by helping every marketer deliver smarter, more seamless experiences at scale even as demands continue to rise.   Included in both Adobe Journey Optimizer and the B2B Edition, Journey Agent streamlines the design, launch, and optimization of marketing journeys so that tasks that once took hours can now be accomplished in minutes. Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent acts as an intelligent subject matter expert (SME) alongside the marketer. The agent can generate journeys from prompts, analyze journey conflicts and drop-offs, then make recommendations for improvements, therefore allowing marketers to prioritize creativity and strategy over task completion.   Key features: Text-to-journey creation: Marketers will soon be able to build multi-step journeys from natural language prompts. Conversational insights: Receive instant answers to operational-related questions. Anomaly detection

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural langu

October '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Image to HTML converter: The image to HTML converter is an AI-powered feature that converts static image designs into fully customizable, modular HTML email content templates. This no-code tool enables marketers to transform visual designs into responsive, editable email templates without requiring technical expertise—perfect for platform migration, rapid template creation, and building reusable template libraries. This capability is available in Limited Availability. Contact your Adobe representative to gain access. Custom action monitoring and reporting: This capability provides better visibility into custom action endpoint health and performance. A new custom action monitoring dashboard and corresponding fields in journey step event dataset will help you monitor successful calls, errors, throughput, response tim

In any robust enterprise platform—especially those with as many message delivery, integration, and automation features as Adobe Journey Optimizer (AJO)—error codes can seem intimidating or cryptic. You're in the thick of building and launching journeys, and suddenly you're faced with messages like CJMCMP-6003-400 or  CJMRPS - 1047-409.   Example below-   What do they mean? Are they blocking your campaigns, causing silent data loss, or are they just warnings?  Understanding these error codes is not just an exercise for triage—it’s a shortcut to faster troubleshooting, optimal platform usage, and smoother go-lives. Each code is a signpost: it points to a specific configuration, permission, data, or backend process problem. Being able to quickly interpret these signals means less time deciphering logs and more time focusing on campaign success.  Below you’ll find a comprehensive table of common AJO error codes. Each entry breaks down the context in which th

For professionals who have worked hands-on with both Adobe Campaign and Adobe Journey Optimizer (AJO), this truly feels like a “wow” moment , seeing Campaign Orchestrated features come alive in AJO is like watching two powerful worlds come together. It’s a thoughtful blend of the proven, robust capabilities of Adobe Campaign and the modern, intelligent, and real , time sophistication of AJO. If you’re already familiar with Adobe Campaign terminologies such as target dimension, enrichment, or preview results, you’ll find it intuitive to explore these new orchestrated features in AJO. What Do “AJO Orchestrated Campaigns”  Mean for Clients Using Adobe Campaign or AJO (or Both)? For organizations currently using AJO, Adobe Campaign v7, Adobe Campaign Standard (ACS), or Campaign v8, these advancements open new opportunities for optimization, innovation, and seamless transformation. Disclaimer The following perspectives are based on broad business scenarios and assume organizations have

Hi,I’m interested in taking the  AD0-E607 Adobe Journey Optimizer Business Practitioner Professional certification.Could you please help me with a voucher for the exam?It would really support my learning and career growth.Thank you so much!

Adobe Journey Optimizer Community Lens Newsletter  Your quarterly roundup of insights, events, and member highlights Subscribe to the AJO Community Lens Newsletter   Hello AJO Community!  Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From standout member contributions and the latest product releases (including features you requested and the product team delivered) to trending questions, ideas, and on-going learning opportunities, this is your go-to guide to stay connected and inspired.  This newsletter will be published every quarter, bringing you the latest highlights and insights in one place.  We’d love for you to explore the threads, celebrate your peers, and share your own solutions and ideas. Your voice shapes the future of AJO. So, jump in, comment below, and keep the conversations going!    Member Spotlight  Thank you, SatheeskannaK, for everything you do to make this Community

Hi team, I'd like to know if there's a successful use case for an AJO B2B journey and buying groups. Official doc does not show any use case and I'd like to understand better how can I leverage the journeys in B2B for specific Buying Groups. Thanks.

September '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Journey Optimizer Experimentation Accelerator: Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent. Journey Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support. Dark mode in the Email Designer:The Journey Optimizer Email Designer now

Join us for the next Experience League LIVE session where our experts will showcase how Adobe Journey Optimizer (AJO) is expanding mobile engagement with powerful new channels: Experience League Live: Expand your mobile reach with RCS and WhatsApp in Journey Optimizer  📅 Date: Tuesday, September 30🕘 Time: 9:00 AM PT In this session, you’ll learn how to: Engage customers on WhatsApp, RCS, and with Custom SMS Providers Deliver rich experiences beyond plain text with interactive buttons, carousels, quick replies, and more Understand the key differences and advantages of RCS vs. WhatsApp Set up new channels with API credentials and webhooks Incorporate these channels seamlessly into your omnichannel engagement strategy 💡 Don’t miss this chance to see the latest in personalized mobile experiences and get your questions answered live by our experts! Presenters: Sandra Hausmann – Sr. Technical Marketing Engineer, Digital Experience Travis Jordan – Princip

Marketers Need Enriched Data to Personalize Journeys Marketers today aren’t just sending emails—they’re building personalized customer moments. Think about it: A recipe card or setup guide landing right after a purchase, tailored to the exact product in the “Buy” event. A coupon nudging new homeowners or parents to spend more in categories like Garden, Furniture, or Kids. An abandoned cart reminder that doesn’t just say “come back,” but shows the actual items left behind—complete with name, price, and image. For these communications to feel personal and relevant, the content must be fueled by the right data at the right time. Journey authors need reliable, real-time access to product catalogs, instructional content, and transaction details—not just what’s stored in a customer profile. Why Profile-Based Lookups Became an Anti-Pattern Embedding large datasets directly inside customer profiles may seem convenient—but it quickly becomes a scaling bottleneck. Profiles are par

Adobe is excited to invite you to a unique opportunity to connect, learn, and be inspired by joining our upcoming product launch event this fall!   Adobe x Conversion Accelerator Tour   🗓️️ September 30th, October 2nd, October 8th, October 14th 2025  🕐 1pm – 4pm (followed by networking and drinks until 5pm)   📍Adobe Offices in Chicago, New York, London and Seattle   Adobe and Conversion are excited to invite you to join us for an exclusive in-person, global product launch tour for Adobe Journey Optimizer Experimentation Accelerator.   Discover how agentic and generative AI are transforming experimentation—automating insights, uncovering test ideas, and accelerating growth by helping teams prioritize the most impactful experiments and prove ROI faster.   Spaces are limited! – RSVP here.   **RSVPs are limited to 2 person / company   We look forward to seeing you!   Adobe Team

We have found an issue in AJO making us concerned about how to handle emails in an always on activity - when the master email template is been updated. It seems like there is now obvious way of changing and updating a template, and at the same time keep the content that is created in a template used in an running Journey. Changing the master template directly in prod, or from a upgrade package is no problem. The issue is how to keep the created and customized content used in that template you are updating. In many cases you are updating the "framwork" like header/footer or other more than less static content in a template. And in a Journey you create the relevant content for this activity using the "static" framework. But when you need to change/upgrade the framwork, and change the template in use with the new and updated version, the customized content is been deleted. Is is not able to update just the template, and keep the customized content inside the template. Is there a

We have our flagship skill builder events fast approaching. NYC and Atlanta locations are right around the corner: September 18th and 25th, with limited spots available. The registration link is here. If you are a licensed Journey Optimizer customer, we would love to see you at a location near you to learn and interact with our product team on the new capabilities now available and the exciting roadmap ahead!   

Hello Everyone  We’re hosting AEP user group sessions to network, learn, and share experiences at 3 locations - London, New York City and Bangalore. What are User Groups?User groups are community-led gatherings where Adobe Experience Platform practitioners come together to learn from each other’s implementations and real-world experiences, share best practices, challenges, and ideas, and build professional connections. Why attend? Hear practical AEP use cases and insights from your peers Grow your network and exchange ideas with others in your region Upcoming Meetups Join your regional Chapter at below locations and register on the Events page for the upcoming Kickoff. London Chapter is hosting Event on October 16, 2025(Link coming soon) New York Chapter is hosting Virtual Kick off on Sept 25, 2025 and in person meet on October 30, 2025  Bangalore Chapter is hosting Virtual Event on Sept 11, 2025 and Inperson Event coming soon. Inte