Employee

Ask Me Anything, June 25th with Journey Optimizer Product Experts on Agile Workflows for Personalized Content at Scale & Master Frequency Capping & Conflict Prioritization

Forum|Forum|9 months ago
June 3, 2025
14 replies
4693 views

Join us for the Adobe Journey Optimizer Community Ask Me Anything!

☕ Wednesday, June 25th from 8am -9am PT

We'll be joined by Adobe Journey Optimizer experts: Aaron Forrest (@aaron4est) - Product Manager, Amarnath Vannarath (@avannarath) - Sr Product Manager, Ariel Sultan (@asults) - Product Marketing Manager, Chakravarthy Kalva (@ChakravarthyKalva) - Sr Product Manager, Chris Ivory (@chrisadobe) - Sr. Principal Solution Consultant, Rohan Bhatt (@rohbhatt) - Sr. Product Marketing Manager and Sandra Hausmann (@SHausmann), Sr Technical Marketing Engineer. In this Ask Me Anything, the experts will be logged in to answer any of your questions related to the topics discussed during the Experience League LIVE sessions held on June 5th and June 18th about:

Participation is easy:

Add your Questions below by Replying to this thread.
Begin your Question with our hosts' Community Usernames: @aaron4est, @avannarath, @asults, @chakravarthykalva, @chrisadobe, @rohbhatt and @SHausmann.
Stand-by to watch the page as the experts weigh in during the hour, so that you can:
- Clarify your questions
- Ask follow up Qs and provide additional details
- See Questions posted by other Community members to up-vote those that you find interesting
- Discuss further with your AJO Community members and peers

Meet the Experts

Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations.

Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling.

Chakravarthy Kalva is a seasoned Technical Product Manager with vast experience in CRM domain, especially Sales and Marketing. He has been in this space for over 8+ years and is part of Adobe Campaign Product Management evangelizing Adobe’s campaign product.

As technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, Sandra helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

Rohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer journey management portfolio, including Adobe Journey Optimizer and Adobe Campaign. He is passionate about helping brands deepen customer engagement through compelling, personalized experiences. Prior to Adobe, Rohan spent over 5 years in technology and payments consulting, advising some of the world’s largest technology companies on product and go-to-market strategies. Rohan has an MBA and MS in Design Innovation from Kellogg at Northwestern University.

Chris Ivory is a Senior Principal Expert Solution Consultant specializing in lifecycle marketing strategy and execution using Adobe's journey management platforms, including Adobe Journey Optimizer and Adobe Campaign. With over fifteen years of experience, Chris has charted the evolution of brand use cases and industry trends to help organizations build meaningful, data-driven relationships with their customers. He partners with brands to translate marketing goals into actionable solutions, balancing innovation with real-world operational needs.

Amarnath Vannarath is a Sr Product Manager at Adobe.

Don't miss this opportunity to gain valuable insights and get your questions answered by our esteemed Journey Optimizer experts. We look forward to seeing you here!

Journey Optimizer

Sukrity_WadhwaAuthor

Employee

A big thank you to all our amazing experts for taking the time to answer questions and share their insights with the AJO community today!

We appreciate your time and support in helping our community users get the most out of Adobe Journey Optimizer.

Sukrity Wadhwa

P

parmeshwarr3905

New Participant

When integrating AJO with Adobe Target to utilize the offer decision feature, does the eligibility rules in offer only supports profile attributes(captured through websdk) or also supports events?
And when we use this offer decision in experience targeting activity in Target, How the audience selection happens? Will the offer be presented to 'All Visitors' if we use the default segment or the audience which are eligible from offer's eligibility criteria.
Any detailed documentation for this would be helpful.

C

ChrisAdobe

Employee

Hey @parmeshwarr3905, the value and power of this integration is that it is effectively a punch-through into AJO's Offer Decisioning for that Target experience. This means that so long as we are provided a linked identity, the decisioning engine will factor in all of the relevant information available in AEP. This includes profile and experience event data, offer eligibility, prioritization and capping when determining the right content for each individual.

For more information, you can refer to the integration guidelines documented here.

M

MeenuCh1

New Participant

During test mode testing of event triggered journeys, when we send some event to test the journey - It is also entering any live journey using the same event. Is this expected? How to handle this?

I

IvanMi1

Employee

@meenuch1 This would be expected.

It is also likely that many times you do NOT want a user entering multiple journeys with the same event. To change this behavior you can do a few different things.

1) Define a separate event with a slightly different entrance/trigger criteria so that they are not the exact same event.

2) Make sure you un-click "Allow re-entrance" on one of the Journeys if you do not want profiles entering. This is a good idea if you have multiple journeys using the same event.

3) Use a global exit event to force a user out of Journey A, if they enter Journey B.

S

sinrajNa1

New Participant

ability to view the email sent by AJO by an AJO Superuser

We have an existing AJO email journey which runs in real time and send email to the end user/customers. We have a new requirement to share this same email content to other department within the organization like agent / customer care team for a reference. we need to share each users email content to these teams like how end user seeing their email.

I got to know we can use BCC email option , but there are some limitations and contractual level restrictions for us to use this approach . Is there any way we can achieve this.?

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rohbhatt

Employee

Hello there. We don't currently have the ability to share email content to other departments and search those emails as of yet, though we are considering a few options here in our roadmap. Very much appreciate the feedback and will discuss further for future enhancements.

colby-dix

New Participant

here's one that is a more general AJO email mktg q. is there any reliable way to upload an ad-hoc email list for an email send that doesn't require the 24 wait for audience evaluation to send it?

I

IvanMi1

Employee

YES - CSV Audience Upload.

https://experienceleague.adobe.com/en/docs/journey-optimizer-learn/tutorials/profiles-audiences-subscriptions/import-and-activate-an-audience-by-uploading-a-csv-file

I

IvanMi1

Employee

Also shameless plug for my amazing SUMMIT session with Chris Stolz. We have some tips on audience upload at the 17:00m mark

https://business.adobe.com/summit/2025/sessions/tips-and-tricks-to-unlock-the-full-power-of-ajo-s522.html

Y

YashPa2

New Participant

We currently use Test Profiles to push profiles through journeys via Test Mode. It is very cumbersome to ingest new profiles or new profile attributes as our test scenarios change from journey to journey. Will AJO ever have the capability to modify test profile attributes directly in the platform? This would significantly reduce the amount of time needed to test journeys.

I

IvanMi1

Employee

We hear you! We are working through planning right now for some new capabilities around test profiles that will

1_ Make it easier to create new test profiles on the fly

2 Make it easy to update attributes and values for test profiles

3. Make it easy to override profile attributes in a journey to force profiles into different branches.

4. Provide the ability to group test profiles together and test with a read audience journey or within an Action Campaign.

I

IvanMi1

Employee

BTW we plan to do all of this without having to run any API command 😮‍💨

S

sinrajNa1

New Participant

We want to send some of the real time ajo events data fields into destinations like aws in real time and also batch mode. For Batch mode when we try to activate we can see only profile fields in the destination mapping. Is there a way we can send events schema fields into destinations ?

Sukrity_WadhwaAuthor

Employee

Hi @sinrajna1,

Thanks for your question! 😊

What you're asking about is actually more related to Real-Time CDP than Journey Optimizer.

It's a bit outside the scope of AJO, so I’d recommend posting your question in the Adobe RTCDP Community, where the right experts can help you out.

🔗 Adobe Real-Time CDP Community

Sukrity Wadhwa

DavidKangni

New Participant

Hi all,

I'm seeing this type Targeting in condition activity but there is no documentation on it. Can you please let me know where I can find some details or use case on it

Thanks,

David

David Kangni

C

ChrisAdobe

Employee

Hey @davidkangni, looks like you've gotten a sneak peak! This is actually part of our upcoming message and journey optimization feature set due out later this year. A subset of customers have had this enabled prematurely, but engineering is in the process of correcting this. It's a really exciting enhancement on the roadmap, and we'll be providing plenty of enablement and documentation around its release!

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RaulTo

New Participant

Where is the link for the actual event?

R

rohbhatt

Employee

Hi there! There is no in-person or virtual event here. It is just a dedicated time with Adobe experts on to answer questions! Feel free to ask questions in this thread if you have them.

asults

Employee

Hi ExL community, looking forward to hearing your questions about the topics above, such as conflict management and prioritization.

R

RaulTo

New Participant

Can you send us the direct link to the chat? i keep getting this page only from the link shared in the invite

Sukrity_WadhwaAuthor

Employee

Hi @raulto,

You're already in the right place 🙂
This comment section thread is the AMA, there's no separate link. If you're seeing this and typing here, you're all set to participate. Just drop your questions right here!

Sukrity Wadhwa

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ability to view the email sent by AJO by an AJO Superuser

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