Employee

Community Q&A Coffee Break, June 22nd with Adobe Journey Optimizer experts Robert Calangiu, Erik Wiener, Daniel Cristian Popescu & Alan Kirkham

Forum|Forum|2 years ago
June 7, 2023
11 replies
7316 views

Join us for the next Adobe Journey Optimizer Community Q&A Coffee Break!

☕ Thursday, June 22nd from 8am -9am PT ☕

We'll be joined by Adobe Journey Optimizer experts: Robert Calangiu (@Robert_Calangi u), Senior Product Manager, Erik Wiener (@erikw342711), Director Platform Engineering, Daniel Cristian Popescu, (@dpopescu), Senior Software Engineer and Alan Kirkham, (@kirkham), Solution Consultant. In this AMA (Ask Me Anything)- like event, the experts will be logged in and ready to answer any of your questions related to:

Topics discussed in the Experience League Live scheduled for June 14th, 2023: Explore the future of Adobe Journey Optimizer with the web channel and content experimentation, i.e.,
- How to configure the new web channel and content experimentation capabilities, and
- the use cases around the two capabilities.
Topics discussed in the Adobe Summit EMEA 2023 session on Build Personalised Mobile Moments with Adobe Journey Optimizer, scheduled for June 9th, i.e.,
- Design a rich In-App message that provides users with hotel room discount that includes a clear call-to-action to book
- Create an enticing push notification that pulls the user into the app
- Test an event-driven Omni-Channel Journey to deliver a feel-good brand experience incentivising online check-in through Push and SMS messaging for upsell opportunities

Participating is easy:

Add your Questions below by Replying to this thread.
Begin your Question with our hosts' Community Usernames: @Robert_Calangiu, @erikw342711, @dpopescu and @kirkham.
Stand-by to watch the page as the experts weigh in during the hour, so that you can:
- Clarify your questions
- Ask follow up Qs and provide additional details
- See Questions posted by other Community members to up-vote those that you find interesting
- Discuss further with your AJO Community member peers

Meet the Experts

Robert Calangiu is a Senior Product Manager leading web personalization on Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with other products as Analytics and AEM. And before that, Robert worked as a product manager for Adobe’s TV Everywhere portfolio, leading Authentication & Fraud Management solutions. He is passionate about building customer centric products and helping customers solve the right problems.

Alan Kirkham is a Solution Consultant with over four years’ experience working with Adobe Campaign and digital omnichannel journeys. Alan has enjoyed working closely with large global customers helping them to maximise their use of Adobe products. Before working at Adobe, he acquired over 10 years’ experience working in large organisations as a Solutions Architect and Project Manager.

Erik Wiener aka @erikw342711, Director Platform Engineering

Daniel Cristian Popescu, aka @dpopescu, Sr Software Engineer

💡 Something already coming to mind?💡

Add your Adobe Journey Optimizer web channel and in-app related questions below any time before or during the Coffee Break on Thursday, June 22nd, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Sukrity_WadhwaAuthor

Employee

Thanks @robertcalangiu, @kirkham, @erikw342711 and @hausmanns for taking the time out today and answering questions for the Journey Optimizer Community. 🙂

Sukrity Wadhwa

otavioa69745778

New Participant

Is there any way to know which journeys a profile is on or has been on?

robertcalangiu

Employee

This is possible if you build and run a query using AEP Query Service .

otavioa69745778

New Participant

Is it necessary to enable the Audience Orchestration that you mentioned in another answer? I don't see this option in the AJO interface

robertcalangiu

Employee

Audience Orchestration or Audience Composition, how is now officially called, is currently in Beta for a few selected customers and it should go GA for all customers soon. You'll be able to see it once it goes GA.

otavioa69745778

New Participant

When using a Time Condition in the journey, will all subsequent actions be triggered in the same frame? For example: I limit the push trigger between 08:00AM and 11:00AM, and put a wait of 1 day to send an email. Will this email be sent respecting the same original condition? And is this 1 day considering exactly the push trigger time?

HausmannS

Employee

Assuming you are adding a wait condition after the push. Then it will start counting down once the push notification has been sent and will send the email exactly 24 hours later. So, if you only send the push between 8am and 11am, the email will also be sent during that time frame the next day, at the time the push notification was sent the day prior.

otavioa69745778

New Participant

When a user exits a segment used in segment qualification, does he automatically exit the journey using this segment? As if the segment only considers users who have never bought before, but buy after entering the journey.

K

kirkham

Employee

Once the customer has entered the journey due to segment qualification, then they are in the journey to the end. What you could do is have a condition check further in the journey to see if their status has changed and then have them exit.

Anuhya-Y

New Participant

how is data privacy handled when custom action is in place to activate data to 3rd party tools?

E

erikw342711

Employee

AJO supports data governance and consent by allowing you to specify the "marketing action" associated with each custom action and then defining the data governance and consent policies associated with that marketing action. This allows you to control, for example, what profile data is allowed to be sent to third parties, and allows customers to opt-out of having their data sent.

Please see this page for more details:

https://experienceleague.adobe.com/docs/journey-optimizer/using/privacy/action-privacy.html?lang=en

Anuhya-Y

New Participant

@erikw342711 This info is helpful. Thanks

robertcalangiu

Employee

Hi all, happy to join the AJO Community and take questions from you during our Coffee Break.

Let's get started 🙂

bsimoes-lcg

New Participant

will this have an online session or just here on the community?

robertcalangiu

Employee

@bsimoes-lcg this session is chat only.

S

SCB21

New Participant

Are you able to walk us through the 'enrich data' feature that sits within AJO?

K

kirkham

Employee

The Enrich activity is part of the new Audience Orchestration which sits as an alternative to using the Segment rules and can be used in your journeys. This activity allows you to enrich your audience with additional attributes coming from Adobe Experience Platform datasets. For example, you can add information related to the product purchased like its name, price, or manufacturer ID and leverage these information to personalize the deliveries sent to the audience.

This is outlined on this Experience League page - https://experienceleague.adobe.com/docs/journey-optimizer/using/segment/audience-orchestration/composition-canvas.html?lang=en#enrich

S

SCB21

New Participant

Hi @kirkham

There was a mention about bringing in external datasets into 'enrich' audience feature. Does that mean that we can bring in data from other sources like facebook into this?

Thanks

bsimoes-lcg

New Participant

We want to compare journeys performance against audiences like AB testing (e.g.: control group VS activated group). What is the best way to achieve this - does content experimentation help?

Right now we are using percentage split, and then updating the profile for each so we can measaure in which group each customer was allocated to and hence compare performance.

robertcalangiu

Employee

Content experimentation is available only for AJO Campaigns at this moment, so you can experiment to find the best content for an audience on a particular channel, like web, in-app, email, etc.

In your use case where you want to compare journeys performance against audiences, the current approach with percentage split is the way to go until we'll introduce content experimentation in the journeys canvas.

bsimoes-lcg

New Participant

And what would be the best practice for me to measure the impact of the split?
Should I put an "update profile" after the split, and create a schema to capture in which Journey each user is?

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