Adobe Real-Time Customer Data Platform

In 2021, we introduced Segment Match to enable the sharing of audiences between and within Adobe Real-Time CDP customers. In early 2025, we took a significant step forward with the launch of Adobe Real-Time CDP Collaboration a simplified, interoperable and privacy-centric audience collaboration application that empowers any two entities, from brands to publishers to media networks, to work together discover, reach and measure their audiences. Real-Time CDP Collaboration, embedded within Real-Time CDP, will be Adobe’s long-term approach to provide customers with data collaboration capabilities.      What you stand to gain by adopting Real-Time CDP Collaboration for your collaboration needs: Improved and Simplified Collaboration Experience: Leverage Real-Time CDP Collaboration's easy to use workflows to discover partners, identify audience insights, activate and measure. Action on New Use Cases: Benefit from actioning

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  August 2025 Real-Time CDP Collaboration is now available to customers in Canada. It is automatically available to Real-Time CDP Prime and Ultimate customers in these regions. Collaboration now supports the following match keys: Hashed email Hashed phone number CRM ID Loyalty ID Hashed IPv4 AdFixus ID Multiple match keys are now available across Collaboration, giving you the ability to expand your audience size and improve match rates. Multiple match keys can be used when sourcing audiences, establishing connections, and activating audiences. The Adobe Experience Platform destination now supports activating audiences with multiple match keys. Additionally, you can now used a linked key when configuring your destination’s mapping to specify which match key is sent during activation.  Collaborators can now edit multiple audiences at once. You can no

Hi there, I would like to write "Adobe Real-Time CDP Business Practitioner Professional (AD0-E602)" certification, which Voucher should I buy to schedule this exam.  Thanks,Siva Akurati

Use this thread to ask any questions related to the Experience League LIVE session titled, "Next-Gen Customer Experiences & Efficiency with Adobe Experience Platform Agent Orchestrator."   Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural langu

How do we design and discover audiences which should be federated? Federated Audience Composition (FAC) enables the use of audiences built from decentralized data residing outside the Adobe Experience Platform (AEP) alongside those created with data residing inside AEP. It makes previously inaccessible enterprise data in warehouses actionable in engagement workflows, by creating new audiences and enriching existing audiences without the need to copy the underlying raw data into AEP. Deciding what data should be federated versus ingested is crucial to unlocking the full potential of Federated Audience Composition (FAC). A comprehensive plan of which data sets should reside in  enterprise data warehouse vs those in AEP will help accelerate implementation of use cases and time to market. This is where Addressable and Engageable Audience Maps, a structured approach to discover and design audiences come to the rescue. Before diving into Audience Maps, let's distinguish between addressa

RTCDP profile collapse due to shared devices represent some of the most complex challenges in the fields of Analytics and Personalization. Virtually every business leveraging digital platforms for personalization had to confront this issue at some stage. In simple terms, profile collapse occurs when two different users share the same device to browse a website—for example, family members at home or colleagues on a common office computer. Since both sessions generate the same ECID, the RTCDP identity graph links their profiles together. As a result, personalization content meant for one user may be incorrectly shown to the other. Here are a few examples of how profile mix-ups can lead to the wrong content being shown to users: A wife sees credit card offers meant for her husband. You start seeing hotel deals for a destination your colleague booked a flight to.          Adobe has introduced few workarounds to address this challenge, though each comes with its o

Getting Started with Adobe Real-Time CDP Collaboration Adobe Real-Time CDP Collaboration enables advertisers and publishers to safely and efficiently collaborate on audience data, powering more effective and privacy-centric marketing campaigns. If you're new to Real-Time CDP Collaboration, this guide will walk you through the first steps and provide helpful resource links so you can hit the ground running. 1. What is Real-Time CDP Collaboration?Real-Time CDP Collaboration is a platform that provides brands and publishers a secure environment to:Discover, activate, and measure high-value audiences,Collaborate with partners without exposing underlying customer data,Create joint marketing campaigns that deliver shared messages,And always operate with privacy best practices.Learn more about Real-Time CDP Collaboration’s capabilities and benefits in the official overview here. 2. Access and Permissions: The PrerequisiteBefore you can begin, system administrators must grant ap

Unlock the Power of Data Collaboration Join us at the Adobe Real-Time CDP Data Collaboration Forum Oct 16th, in New York, where industry leaders, innovators, and data visionaries converge to explore the future of connected customer experiences.   Whether you're a marketer, data scientist, or tech strategist, this event is your gateway to understanding how collaborative data ecosystems are reshaping personalization, privacy, and performance.   Agenda as follows: Adobe Real-Time CDP Data Collaboration Hands on Lab  Interactive Session: Unlocking Partnership Potential Networking Reception Register here! #AdobeForum #DataCollaboration #CustomerExperience #DigitalTransformation #RTCDPCollaboration

Good afternoon RTCDP community, My team would like to generate audience waterfall reports for auditing and analysis purposes. Ideally, the waterfall report would look something like the following:Sequence NumberProcess NameRemaining Profile CountLogic1Starting Customer Population100,000Customer ID exists2Audience Inclusion Criteria20,000Number of accounts > 23Exclusion: Out of footprint18,000Out of Footprint Indicator = 14Exclusion: High Net Worth Customers17,000HNW Cust Indicator = 1 We were wondering if RTCDP or other Adobe tools have this sort of capability to generate exportable reports which include audience inclusion/exclusion criteria and how profiles drop-out as a result.  Thanks! Adobe-Wan Kenobi

Hello Everyone  We’re hosting AEP user group sessions to network, learn, and share experiences at 3 locations - London, New York City and Bangalore. What are User Groups?User groups are community-led gatherings where Adobe Experience Platform practitioners come together to learn from each other’s implementations and real-world experiences, share best practices, challenges, and ideas, and build professional connections. Why attend? Hear practical AEP use cases and insights from your peers Grow your network and exchange ideas with others in your region Upcoming Meetups Join your regional Chapter at below locations and register on the Events page for the upcoming Kickoff. London Chapter is hosting Event on October 16, 2025(Link coming soon) New York Chapter is hosting Virtual Kick off on Sept 25, 2025 and in person meet on October 30, 2025  Bangalore Chapter is hosting Virtual Event on Sept 11, 2025 and Inperson Event coming soon. Inte

The Problem A B2B RT-CDP customer recently noticed what seemed like “ghost profiles” entering their Adobe Journey Optimizer (AJO) journeys, more journey entrants than the number of profiles qualifying for the audience. This issue appeared across multiple journeys, skewing analytics and measurement. Typically, journey entrants are fewer than the audience size due to eligibility criteria, re-entry rules, or profiles leaving the audience before a journey starts. The customer’s data ingestion was standard: batch ingestion via a source connector from their enterprise data warehouse into Adobe Experience Platform (AEP). However, they also heavily relied on the Custom Upload feature to import audiences from CSV files that powered some of their AJO journeys and campaigns. The Cause To determine why AJO reported more entrants than expected, we examined profile snapshots and journey datasets. We found multiple profiles for the same person, created because of inconsistent casing in identity value

10 Real-Time CDP Collaboration example use cases and campaigns tied to business objectives! Take your Real-Time CDP practice to the next level with Real-Time CDP Collaboration to boost the power of partnerships through shared audience insights. When brands collaborate through data, magic happens. Outlined below are typical use cases showcasing how companies can transform shared insights into high-impact campaigns - whether it’s co-targeting loyalty members, creating joint experiences, or uncovering unexpected audience overlaps.   1. Example Initiative: Effectively prospect and acquire new customers Use Case: Intelligent Prospecting Business Objective: Growth Example Campaign: A financial services marketer discovers that an audience segment of Certificate of Deposits prospects (visited CD interest page 3x in the last 7 days) has a high overlap/index score with a CTV audience of reality show viewers. The financial services media team targets an ad to the reality TV audience with

Introduction As organizations leverage Real-Time CDP to activate audiences across multiple destinations, data security and compliance becomes critical. One key consideration is the use of email hashing when sending audience data to downstream systems.  Email hashing is the process of converting email addresses into hashed values using functions such as SHA-1, SHA-256, etc. This obfuscates the original email addresses while retained its ability to act as a unique identifier for matching purposes in downstream systems. Hashing enhances data security and ensures compliance with data privacy regulations. Adobe Experience Platform (AEP) provides flexibility in handling hashed email addresses for identity resolution and audience activation.  Most out of the box Audience Export destination platforms in Real-Time CDP require that no personally identifiable information (PII) is sent in clear. The audiences activated out of Real-Time CDP can be keyed off hashed identifie

This week's September 3rd, 2025 - Partner Technical Deep Dive is now available on demand.  The topics centered around several key topics related to Adobe Real-Time CDP and its capabilities. Including recent enhancements in Streaming Segmentation Monitoring and Visibility and Data Composability with Real-Time CDP and Cloud Data Warehouses Watch the recording and reference the presentation. Here are the main points and below are additional links to resources related to these topics. Enhanced Streaming Segmentation Capabilities: We introduced new monitoring and visibility features for streaming segmentation, including a dashboard for real-time utilization insights, proactive alerting, and the ability to allocate entitlements across sandboxes. These updates empower customers to deliver in-the-moment personalization at scale while maintaining data integrity. Data Composability for Warehouse-Oriented Customers: Adobe’s Federated Audience Composition (FAC) enables zero-co

Join us on September 25th for a must-attend webinar featuring Adobe Experience Maker winner Anish Raul. Discover how leading enterprises are weaving AI into their workflows securely, responsibly, and at scale. You'll walk away with: Getting legal & security approvals faster Prioritizing the right use cases Building trust for safe AI experimentation Can't attend live? No problem, register anyway and we'll send you the recording after the event!   Register here: https://engage.adobe.com/scaling-aI-adoption.html

Don’t miss your chance to apply for the 2026 Adobe Experience Maker Awards by 11:59 p.m. PT on October 31, 2025!    Finalists and winners will have the opportunity to amplify and showcase their success through:     Visibility on Adobe for Business channels, including social media, blogs, websites, and email newsletters.  Features in Adobe-sponsored assets, such as video interviews, customer stories, and vision demos.  Speaking engagements at Adobe Summit and other high-profile webinars and events.  Networking and community building with elite advocacy groups such as Adobe Champions, User Group leaders, and Community Advisors.     In addition, two representatives from each finalist company will receive complimentary Adobe Summit passes and invitations to the Adobe Experience Maker Awards gala in Las Vegas on April 19, 2026, where all winners will be revealed.&

Primer on Real-Time CDP Collaboration Launched in February 2025 in the US, Australia & New Zealand in May 2025 with additional availability coming soon, Adobe Real-Time CDP Collaboration is a purpose-built data collaboration application that empowers brands and publishers to discover, activate and measure high value audiences to drive tangible results. Using patent pending sketch technology, audience data is read from its source, regardless of location, to surface real-time audience insights without having to build custom and resource heavy clean room environments. What’s new Collaboration initially launched with an initial set of CTV publishers, now we’re expanding into cross-channel data collaboration at scale. As of this launch, brands can now work with their strategic brand partners to engage in co-marketing or cross- advertising use cases. Brands can independently or jointly deliver compelling experiences across channels, from paid to owned, and throughout the customer lifecyc

Hello Adobe Experience Platform users,   We have a really exciting Ask Me Anything (AMA) on 9/2 at 8am PST where product and engineering will be answering questions on all things related to AI Assistant. You don't want to miss this!   In the meantime, review this article from one our engineers who will be leading the AMA on 9/2: https://experienceleague.adobe.com/en/perspectives/prompting-101-how-to-talk-to-adobe-experience-pla...   Register here: https://experienceleaguecommunities.adobe.com/t5/aep-events/ask-me-anything-september-2nd-with-experience-platform-experts/ec-p/769194

What is it?A profile snapshot is system generated dataset which is generated daily in AEP, providing information about the unified profile.A profile snapshot in Adobe Experience Platform refers to a snapshot of the attribute (record) data that your organization has within the Profile store. This snapshot provides a static view of the data at a specific point in time and does not include any event (time series) data. How to access itTo access it, navigate to the list of datasets in AEP, where you'll find the profile snapshot.Simply filter to 'Show System Datasets' and search for 'snapshot'You can then go to the dataset page where you'll find the exact table name which you can then copy to use in Query Service: Ie: profile_snapshot_export_fea1xxf3_0edb_xx74_b964_8a63d48xxxxx  For instance this can be used in Query Service to better understand what profiles might be part of a particular segment following the latest daily segment evaluation taking place in AEP.Counting recor

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights.  Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory. Self-serve destinations are now available to both advertisers and publishers. Audience activation is now available for both collaborators in a connection, regardless of their account

Hi Everyone, Unlock the full potential of Adobe Experience Platform and apps at The Skill Exchange event through expert-led sessions. Save your spot and register today Join us on Wednesday, August 13, for a power-packed day of learning focused on Adobe Journey Optimizer (AJO) and Real-Time CDP, all designed to help you maximize customer impact, simplify workflows, and scale personalization. Type Title Speaker(s) Keynote Opening Keynote Klaasjan Tucker & Nimasha Jain, Adobe Real-Time CDP Balancing AI Personalization, Privacy, and Data Security Ketan Bhanushali & Lalitha Kavutharapu, Prudential Real-Time CDP Maximize Media ROI with RTCDP Collaboration Giuseppe Cagliostro, Wavemaker Journey Optimizer Calming Customer Chaos: Tackling Complex Journeys in AJO Adam Wilson, Air Miles Journey Optimizer Solving Adobe Journeys Beyond Email: Catch Errors Early Stephen Cave, World Vision & David Kangni, RiteAid More to Explore The Skill Exchange runs August 13–21, spot

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store

Adobe Experience Cloud certification renewal is better than ever, thanks to a newly streamlined process. Now that the process has launched, we’re reaching out to the Adobe Experience Cloud community—including evangelists, advisors, product teams, and subject matter experts—for your input on the content of renewal modules. We invite you to recommend the most relevant and impactful articles, tutorials, or blog posts that would help certification holders keep their skills fresh. Our team will consider submissions for use as part of renewal modules. Submissions must be publicly available and hosted on Adobe-managed platforms such as Adobe Experience League, Adobe Developer, Marketo Nation, or Adobe Corporate websites. Your recommendations will help ensure that certified individuals engage with high-value, up-to-date content that reflects the evolving Adobe DX ecosystem. Thank you for helping us elevate the renewal experience for the entire Adobe community. Submit a content recommendation &

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 90 days. Renewing is free of charge.Check your renewal status today. FAQHow do I renew?Click on the Renewal tab in My Account to begin your renewal. Need help? View the video tutorial.When should I renew?You can only renew certifications that are within 90 days of expiration. If you do not have any certifications within 90 days of expiration, you do not need to take any action yet.How often do I need to renew?You will be asked to renew each certification every two years.How can I see when my certification expires?Click on the Certifications tab in My A