Employee

[AT Community QandA Coffee Break] 5/25/22, 8am PT: Brent Kostak and Drew Burns, Adobe Target Experts

Forum|Forum|3 years ago
April 21, 2022
14 replies
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Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, May 25th, 2022 @ 8am PT - 9am PT

~ REGISTER HERE ~

We'll be joined by @bkostak and Drew Burns aka @drewb6915421 of the Adobe Target Product team, who will both be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to their areas of expertise, and those specifically related to topics covered during their 4/28/22 Real Time Personalization Webinar:

Creating shared audiences with Adobe Target and Real-Time CDP
Building first-party data strategies to solve data fragmentation challenges
Deploying end-to-end workflows for millisecond personalization
Delivering relevant messaging, content, and offers in real-time to drive engagement

@kai_motoyama, Technical Support Engineer, will be on the thread to provide further guidance around the above topics with Brent and Drew

**Be sure to watch the 4/28/22 Real Time Personalization webinar with Brent, then plan join him and Drew during the 5/25 Coffee Break to continue the conversation and dive deeper into answers to your personalization questions

REQUIREMENTS TO PARTICIPATE

Must be signed in to the Community during the 1-hour period
Must post a Question about Adobe Target
THAT'S IT! *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS

Click the blue “Reply” button at the bottom right corner of this post
Begin your Question with @bkostak and/ or @drewb6915421

~ REGISTER HERE ~

As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 4/27/22 Adobe Target Coffee Break with Principal Solutions Consultant, @jim_mctiernan and Technical Support Engineer, Simon Chen aka @simochen

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drewb6915421

Employee

Thank you everyone for such engaging and substantive questions!!

Amelia_WalianyAuthor

Employee

Hi @bkostak and @TDre, thanks so much for your time in the Target Community today! This question was posted by Target Community member, @saravanan_dharmaraj :

"We have done Analytics 4 Target (A4T) integration. We have a segment called "T200 companies" in Analytics and brought that segment to Target as Audience. Now we want to create experience targeting in some AEM pages which will target some companies inside the "T200 companies" audience, not all the companies. How do we achieve this? Target shows the selection of Audience as whole , not a subset of Audience with some attribute. Thanks in advance. "

Link to original question: How to target an specific visitor inside the Audience group

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drewb6915421

Employee

@amelia_walianyWow, great question! 2 different methods for accomplishing this: you can obviously create the sub-segment within AA and pass that into Target, which may be helpful from a reporting perspective if you are using Analytics as your reporting source for Target. Another method would be to exclude attributes or refine the AA audience within the Target audience builder on the Target end. But I think I would go with the first option, given the reporting in Analytics that you would want.

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BenMu6

New Participant

@bkostak and/ or @Drburns27

I know with the new Web SDK Target implementation and AEP connectors its a bit easier to connected with Salesforce platforms to send and receive data and enhanced segmentation capabilities, however, does the at.js implementation method allow a connection to Salesforce currently? My understanding is that data can potentially be sent from Target to SF through response tokens for reporting data but any connection back from SF?

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drewb6915421

Employee

@benmu6AT.js has a well-established integration with SFDC. We have many companies utilizing SFDC and leveraging our 50+ APIs on the Adobe Target side to connect with Salesforce. There are also the aforementioned methods for bringing data into Adobe Target, including our batch profile upload api, Customer Attributes core service, or passing data within the data layer on the page for use within Adobe Target.

Amelia_WalianyAuthor

Employee

Hi @bkostak and @8088084, thanks so much for your time in the Target Community today! This question was posted by Target Community member, @umamaheswari_yakkala:

"Hi Team,

Can we use the Adobe Target API to create audiences from 3rd party tools other than the Adobe module?

Thanks In Advance"

Link to original question: Can we integrate 3rd party audiences to Adobe Target by using Adobe API

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drewb6915421

Employee

@amelia_walianyAudience definitions, if shared from a 3rd party product, may not be the same definition within Adobe Target, due to differing counting methodologies. The best method I would suggest for sourcing audiences from data from a 3rd party tool would be to bring this data in (choosing between several methods, including Customer Attributes, batch profile upload, or passing data through the data layer) and then building these audiences utilizing this data source within Target.

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BenMu6

New Participant

@bkostak and/ or @Drburns27

What is the best way to troubleshoot a Recommendations activity delivery when using AEP Web SDK implementation method? Does that rec data appear within the Adobe Experience Platform Debugger, is it through console logging once enabled through the debugger, or an mbox trace, another method?

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drewb6915421

Employee

@benmu6Adobe Experience Platform Debugger is the best route currently, but we would also love to hear what the information is that you are looking for in terms of recommendations delivery utilizing the AEP Web SDK.

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BenMu6

New Participant

@bkostak and/ or @Drburns27

Sorry, another question....when utilizing Target through the new AEP implementation/connection, can you still use Target as a reporting source? Is there anything in particular that needs to be kept in mind when using this reporting source? We've seen click tracking issues, lack there of, and wondering if there are common pitfalls here?

Thanks!

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drewb6915421

Employee

@benmu6I would love to review the click-tracking issues you've experienced. Yes, Target reporting and Analytics-enhanced reporting are still the optimal methods for reporting within Adobe Target when utilizing an RTCDP segment within a Target activity.

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BenMu6

New Participant

@bkostak and/ or @Drburns27

I have a question about troubleshooting a reporting issue within Target.....for an A/B test that is built utilizing the auto-target traffic allocation, what would be a cause for not seeing either a Personalized Insights nor Important attributes reports?

We've had a test run for about two months, personalization models have been created for all 3 experiences, so there should be enough data to derive a report(s). The only thing that I can think of as a cause is that the test was temporarily deactivated and reactivated to the site but only for a day. This was about mid-way through the testing period, so there should have still been enough data even if everything had to start over. Hoping you guys might have some solutions?

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drewb6915421

Employee

@benmu6The insights reports should generate once the activity reaches the required thresholds per experience in the activity. The stalling of the activity could have impacted the number of visitors that have qualified for each activity so it may take a little longer for the algorithm to get back up to speed. It's difficult to diagnose without seeing the activity, but if the issue persists, you can open a ticket on this (although I've not known there to be a previous issue with the Insights reports with Auto-Target)

More info on Insights reports here: https://experienceleague.adobe.com/docs/target/using/reports/insights/personalization-insights-reports.html?lang=en

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BenMu6

New Participant

Thanks for the response! When you refer to the "required threshold", are you referencing the threshold needed in order for the models to generate or is there another threshold that needs to be met once those models have been created?

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megankweise

New Participant

How do you handle delays in the Target personalization? We've found it can take up to 3 seconds for the Target experience to load after the page loads.

Brian_Hawkins_MiaProva

New Participant

This sounds like an implementation issue or incorrect use of Activity offers. Can you dm me the Activity location in question so I can take a look? I have found, on average, Target to respond within 125 ms. 3 seconds is an issue independent of typical Target usage.

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BenMu6

New Participant

@bkostak and/ or @Drburns27

I have a few questions but first being, does the RTCDP offer look alike modeling similar to that of AAM capabilities? Additionally, what would be a use case, if any, to still use AAM alongside the CDP? Or does AAM become completely obsolete with the new CDP?

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drewb6915421

Employee

@benmu6Look-alike modeling in RTCDP is similar to AAM, and you can continue to use AAM with Adobe Target and other applications at the Experience Cloud level. Once you have RTCDP implemented, and you are on the Adobe Platform Web SDK, you may choose to utilize RTCDP audience segments more often depending on the omni-channel data you are feeding into RTCDP from both Adobe and non-Adobe sources, including online and offline.

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Optimizing

New Participant

Hi @bkostak and @Drburns27,

Is there an easy way to determine what RTCDP segments someone is in when troubleshooting a Target activity on the web?

bkostak

Employee

@optimizing

Hi, Optimizing - you can view audience definition details on a pop-up card in various places in the Target UI without opening the audience. This functionality applies to audiences created in Target Standard/Premium and audiences imported from Target Classic or created via API.

more info can be found here: https://experienceleague.adobe.com/docs/target/using/audiences/create-audiences/audiences.html?lang=en#use-list

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Optimizing

New Participant

@bkostak Does something like this exist today for customers or was this only part of a demo? This shows which segments someone is in, which is helpful when troubleshooting.

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Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, May 25th, 2022 @ 8am PT - 9am PT

~ REGISTER HERE ~

~ REGISTER HERE ~

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