☕[AT Community Q&A Coffee Break] WEDNESDAY 6/26/24, 8am PT: Answers to Your post- Target @ Adobe SUMMIT 2024 Questions, from Vadym Ustymenko, Ryan Tincknell, and Ryan Roberts of the Adobe Target Consulting Team ☕ | Community
Skip to main content
Amelia_Waliany
Amelia_Waliany
Employee
June 12, 2024

☕[AT Community Q&A Coffee Break] WEDNESDAY 6/26/24, 8am PT: Answers to Your post- Target @ Adobe SUMMIT 2024 Questions, from Vadym Ustymenko, Ryan Tincknell, and Ryan Roberts of the Adobe Target Consulting Team ☕

  • June 12, 2024
  • 18 replies
  • 6064 views

Join us for the next Adobe Target Community Q&A Coffee Break 

taking place Wednesday, June 26th, 2024 @ 8am PT - 9am PT 

We'll be joined by Ryan Roberts (aka @Ryan_Roberts_), Vadym Ustymenko ( @vadymus), and Ryan Tincknell ( @ryanti ) 

of the Adobe Target Consulting team, and Matthew Marshall () of the Adobe Technical Support Engineering team, who will all be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions related to:

 Any and all of your Questions related to Target @ Adobe Summit 2024! *Review the topics covered in the 2024 line up of Adobe Target -related Summit Sessions and bring your follow up Questions to this chat on 6/26. 

*NOTE: This is a text-only thread discussion where one participates by posting a Reply to this post.* 

Participating is easy:

  • Register by RSVPing on the right hand side button with 'Yes', 'No', or 'Maybe', as applicable and click "Add to Calendar" -->
  • Add your Questions below leading up to and on the day of the Coffee Break event‌ and be sure to begin your Question with our hosts' Community Usernames: Ryan Roberts (aka @Ryan_Roberts_), Vadym Ustymenko ( @vadymus), and Ryan Tincknell ( @ryanti), and Matthew Marshall () 

     

During the hour, make sure to refresh this Coffee Break page periodically to catch newly posted questions and responses - this way you'll be able to efficiently:

  • Clarify your questions
  • Ask follow up Qs and share your use case examples
  • See Questions and Insights posted by other Community members ~ up-vote those that you find interesting
  • Discuss further with your Target Community member peers 

**To disable email notifications for this thread, click the Options menu on the top right and select "Unfollow the conversation." This will prevent notifications from being sent to your email every time there is a new reply to the thread or comment. 

 

 

Vadym Ustymenko (aka ), Principal Technology Consultant, Adobe

My unique Principal Technology Consultant role expands Adobe's business as I deliver innovative solutions for Fortune 50-1000 companies beyond out-of-the-box implementations, which results in stronger relationships through customer success.
I help shaping Adobe Experience Cloud products to be more effective and scalable as I bring the real-world customer feedback in-house to product teams. The knowledge and expertise I gain I share with colleagues by mentoring, training, and promote Adobe brand worldwide by blogging and Adobe Summit presentations. As an entrepreneur I enjoy innovation and creativity in my private and commercial projects.

 

Ryan Roberts (aka @Ryan_Roberts_)

, Principal Consultant, Adobe

Ryan runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert who helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts.

 

Ryan Tincknell (aka @rtincknell), Sr. Enterprise Architect, Adobe

Ryan helps companies create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction by taking a “top down” approach to value creation by working with executive leaders who want to improve their business strategy and financial performance. He drives Demand Generation by developing infrastructure and collaborating with multiple departments and leveraging modern marketing and analytical tools. He educates and empowers internal/external teams to follow best practices and leverage analytics to make informed decisions and exceed demand generation goals despite external economic conditions.

💡 Something already coming to mind?💡

Add your related questions below ANY TIME prior to or during the Coffee Break on Wednesday, June 26th @8am PT, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

 

Curious about past AT Community Q&A Coffee Breaks?

Check out the thread from our latest Coffee Break from 4/3/24, and the ongoing list of all past AT Coffee Breaks

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

18 replies

E
elizabethz05
New Participant
June 26, 2024

I am conducting an A/B test to prove non-negative lift. Instead of using a welch's t-test to report on confidence, what is an alternative soluation and how can I calculate the sufficient sample size? Thanks

R
RyanTi
Employee
June 26, 2024

Thank you for taking time to attend our Coffee Break! Some great questions that we see come up across customers, so glad for the opportunity to help serve you. We will try to fit in answering remaining questions over the next day or two as we can fit them in.

 

Cheers,

 

Ryan

Amelia_Waliany
Amelia_WalianyAuthor
Employee
June 26, 2024

Thank you everyone for posting your Questions in today's Coffee Break thread! If you posted toward the end of our 1-hour together, please note that our experts will be following up with you later in the day. Appreciate your collaboration and hope you gained a lot of value out of today's discussion!

M
MelissaMa7
New Participant
June 26, 2024

When we add in IPs to exclude from the reporting features under the admin section, does that apply to all past experiment reporting that have ran or is it just for reporting moving forward on new activities?

    R
    ryanr7
    Employee
    June 26, 2024

    Hi @melissama7,

    It should only apply to new reporting from that point forward for Target reporting. However, if you have Target reporting in Analytics or CJA you could apply a retroactive filter there to see results that exclude certain IPs on prior tests.

      M
      MelissaMa7
      New Participant
      June 26, 2024

      Okay good to know. Thank you so much!

      M
      MelissaMa7
      New Participant
      June 26, 2024

      We are having issues with the new visual editor extension that Adobe Target it prompting us to download. When we use this new one, the visual editor never loads the preview of the page. Is there an issue with the extension? I am using Chrome. 

        R
        ryanr7
        Employee
        June 26, 2024

        Hi @melissama7,

        I use FireFox most of the time so I'm still using the Adobe Target VEC helper extension. That said I haven't heard of known issues with the new extension on Chrome. I will message you directly to see I can replicate your issue.

          C
          CocoNYC13615
          New Participant
          June 26, 2024

          Hi. Question of Adobe Experience Platform Debugger. We started migrating into WebSDK for some applications of our website.

          We noticed that it is not user friendly of debugging of websdk pages. Do you have any plans to make it easy for us?

            C
            CocoNYC13615
            New Participant
            June 26, 2024

            Hi. I have a question about 

            How Adobe.com Uses AI-powered Recommendations to Personalize Every Interaction

            https://business.adobe.com/summit/2024/sessions/how-adobecom-uses-aipowered-recommendations-for-pe-s814.html

            From 37:15, they are talking about AEM component with rich features. Could you please share to us some detail information about it.

              R
              ryanr7
              Employee
              June 26, 2024

              Hi @coconyc13615,

              Were you wanting to know how that can be used within a Target activity? I might have to watch that video later and respond later today.

                C
                CocoNYC13615
                New Participant
                June 26, 2024

                Hi. We would like to know more of AEM configuration. How to do the configuration like.

                • Meta tag pipeline
                • AEM Article Component with Target Recommendations Toggle and specify Target Activity name
                  Y
                  yeswin1
                  New Participant
                  June 26, 2024

                  I was also wondering if it was common to see bid changes in the lift for conditions in an A/B Test over the lifetime of the test. I'm not aware of any circumstances outside of the test that would cause this shift. For example, we avoid using auto-allocate because in the past the test that was leading early on did not end up being the winner. My expectation was that the lift should be relatively stable, but that has not always been the case.

                    R
                    ryanr7
                    Employee
                    June 26, 2024

                    Hi @yeswin1,

                    I have found that it is not uncommon for lift to shift over the life of an activity, especially in the first week or two. The amount of shift is going to be variable of course and depends on volume of traffic, degree of changes in the test, and audience behaviors.

                      niocolasmeriel
                      niocolasmeriel
                      Employee
                      June 26, 2024

                      @ryanr7@vadymus@ryanti@mvm

                       

                      Hi all and thank you for this session

                       

                      Using AT a client faced some use cases where they couldn’t test or run experiments in multiple languages. They had to create different tests for each language and currency. Could you advise on the following:


                      1.Being able to make recommendations mixing different currencies?
                      2.Being able to make recommendations in dollars and other currencies?
                      3.Being able to make recommendations mixing (Adobe Commerce) stores with the same language and same currency?

                       

                      Thank you!

                        R
                        ryanr7
                        Employee
                        June 26, 2024

                        Hi @niocolasmeriel,

                        Is this for an AB test? I would suggestion using "multiple auidences" to handle different different languages and different currencies. You need a way to signal to Target that a user is on one language vs and other, but when you are passing that info you can create language based audiences and then create versions of the experiences of the test that still maintain the essence of what you are changing but properly reflect the different langauges/geos you want to include in the test. Here's the help doc with some additional info on it: https://experienceleague.adobe.com/en/docs/target/using/activities/abtest/create/target-experience-to-multiple-audiences

                          M
                          MelBe1
                          New Participant
                          June 26, 2024

                          If I want to run more than one test on the same page at a time that are reporting on the same metrics, what is the best way to make sure a user is only part of one test? Previous tools I have used the bucket approach – we’re user is assigned a number and depending on that number they are put into one of two tests. I can see in Target there is the priority slider (not sure how effective that is) and also the ‘not in other tests’ audience. Never used either of these so not 100% sure what they do. Also, in Target, there is the profile script approach (this seems similar to the bucket approach on other tools).

                            R
                            RyanTi
                            Employee
                            June 26, 2024

                            Hello @melbe1 ,

                             

                            Very good question; it gets right to heart of what it takes to scale experimentation and use your testable traffic effectively.

                             

                            The slider will be the easiest way to prioritize one test over another for the same location and audience.

                            The option to create a new audience with an exclude condition on in other tests helps to completely isolate on test from all others occurring on the site if there's any concern for their potential impact on this one.

                            Solved: Audience - Visitor Profile - Not in another test |... - Adobe Experience League Community - 222723
                            Profile scripts come in when more complex inclusion/exclusion rules need to be defined. Ryan Roberts here tackled this scenario in this thread:
                            Mutually exclusive - Adobe Experience League Community - 238965

                            Show more replies
                            Terms & ConditionsAccessibility statement

                            Loading footer...