Description - Non-default attribution only works for some dimensions like booking, but I would like it also for visits so I can deduplicate my traffic from various marketing channels Why is this feature important to you - Without this, I don't have a clean way to track my traffic source How would you like the feature to work - Just extend non-default attribute feature to "Visits" Current Behaviour - Can't do any deduplication currently
Description - Hierarchy Level 2 Variable shows the same value captured from multiple nodes in different line items. Let's assume a scenario in which we're tracking: s.hier1 = "first_value>second_value"; for 3 page views in total s.hier1 = "third_value>second_value"; for 5 page views in total. The delimiter is set to ">" in our example. What we see in Adobe Workspace for the report "Hierarchy Level 1" is: third_value: 5 page views first_value: 3 page views This makes perfect sense to us and is working as expected. What we see in Adobe Workspace for the report "Hierarchy Level 2" is: second_value: 5 page views second_value: 3 page views We see "second_value" two times. That is super confusing and also causes a lot of questions on the client side. We'd rather expect the report to look this way: second_value: 8 page views From a technical point of view it is fine, but from a business point of view that this is not working as designed. There is no benefit and no additional insight in "splitting" the hierarchy level 2+ reports with the same values, and I feel like this should be changed, there should be only 1 line item for the same value though it is coming via multiple nodes, the results should be accumulated.
Description -Build out chart capabilities to add a few basic functions, like linear trendline and ability to add error bars. Even a simple "target value" field for graphs to easily integrate a reference or target value. Why is this feature important to you - For most complex reporting, I find the need to export Workfront data and then manipulate it more to add value to the charts. How would you like the feature to work - Some simple trend analysis options could allow for more sophisticated charts, totally within workfront. Current Behaviour - Export data from workfront, add needed data and calculations within excel (often using pivot tables and graphs to add target values, trendlines, calculations for time differences between fields like initiated and completion dates).
Description - Everyone has a hand in a project - workers, planners, reviewers approvers or even requesters and as such should be able to log time into a project. Reviewers, requester, and approvers aren't actual workers, so to provide them with a full license is futile and a waste of budget but we truly need to know the amount of hours are going towards projects and this includes those that would have to approve work or request it. Why is this feature important to you - To truly be able to understand the impact our projects are making on the organization and time and budget impact they have. Not sure how anyone is tracking true budgets on projects if every person is unable to allocate time towards it. How would you like the feature to work - Allow timesheets and/or project time to be opened up to all users Current Behavior - Only paid licenses (which are expensive and too broad of access in some cases) can utilize these features which is falling short of true project tracking behavior.
Currently the custom form information does not show up on a billing record as long as you do not click "edit". That is additionally a problem, as "billed" billing records cannot be edit. Means if we want to check custom form information, first of all the status has to be set back to "not billed", then click on "edit" etc.
Description - Logging time in Workfront should be as simple as possible. Right now, users must convert minutes to hours and manually add their time together when logging more than once a day. Why is this feature important to you - Currently my users must mentally add their time together if they work on the same task/issue multiple times a day and this wastes their limited time and creates a deterrent to logging time in general. It's also difficult to convert time into a decimal How would you like the feature to work - Ideally, I would want someone to click log time and type in the number of hours and/or minutes for each day and if they needed to add more time instead of updating the number to the new total instead just type in the new number and have Workfront add the time together. Even something as simple as typing "+1 hour" or "-15 minutes" Current Behaviour - Users have to pull out a calculator or rely on mental math to figure out what the decimal conversion of minutes to hours is and then add that to the existing number
The image quality on PDF proofs is very poor. High-resolution images are compressed so they look like they very blurry and even vector images are not rendered in native resolution. Additionally, the color shift is notable. Please support dynamic resolution refreshing and High DPI output so proofs containing critical visual references can be viewed more accurately.
Description - It would be nice if any edits made to the request after it is converted to a project, flows down to that converted project as well for ease of data consistency and accuracy. Why is this feature important to you - This saves the admin team time otherwise spent on copying data from request to project. How would you like the feature to work - if we are able to do this, the teams working on the project will not miss any important edits made to the request that never flowed to the project. Current Behaviour - Request edits do not flw to converted project, hecne there is a mis match of data between the two objects.
Description - Users with the access level of System Admin should be able to access proofs without being added to the proof workflows under the Workfront Stage. Why is this feature important to you - I work the support channel and often need to access files to troubleshoot. Every time I access a proof I get an email that I have been added to the proof and get updates on the proof status. It would save a ton of my time if this would not add me to the proof workflows when I am working a support ticket. How would you like the feature to work - I would like the system to take into account the access level of the user opening the proof and not adding the system admin access user to the proof Workflow. It should still allow a system admin to be added to a route intentionally but when they access a route that they were not already on the proof workflow they would not get added to it. It could still log the activity so there is a trail of who has access the proof etc. Current Behaviour - Right now I get added to a Workfront stage, get an email that I now have a proof to review and get daily summary emails. I could go to the proof workflow after I am done and remove myself from the workflow but sometimes I need to access it again and that would require me to repeat this process.
There is currently no form of currency conversion in Analysis Workspace. There is a rudimentary version in Reports & Analytics, but is woefully inaccurate and report numbers change depending on the day that you look at a report. Why this feature is important - Organizations that operate internationally need to view revenue in various currencies throughout the world. Current implementations for multiple currencies involve highly customized and complex implementations to accommodate them, when Workspace could fairly easily enable it for everyone out of the box. How I anticipate this feature could work - When dragging a metric into the calculated metric canvas, add an option inside the gear icon. In addition to 'Metric type' and 'Attribution', add a 'Currency conversion' section that allows you to select: The currency that the metric is currently in The currency that you want to convert the metric to Adobe already partners with XE (see currencyCode) for converting currency from the currencyCode variable to a report suite's currency; it seems pretty reasonable to use XE's API to retrieve daily currency conversion for a reporting date range. Having this feature in Workspace would allow you to perform advanced analysis on many different currency types, and allow an organization to view any metric in any currency. It is also valuable in both traditional Analytics and Customer Journey Analytics, as both products can benefit from having flexible currencies at report time.
Description - When creating custom forms, if the form starts with a 'Descriptive' text field the top spacing and left side alignment is off. You can easily tell theirs way too much top spacing and then from the left the descriptive text is not aligned to any of the other custom form fields. Why is this feature important to you - We have over 3,000 clients/requesters that use these forms. And this looks messy and seems to be a direct reflection on the marketing team, where we have no control over. The descriptive copy is important for the requesters to review and read so they understand HOW to use the form. How would you like the feature to work - Universally the custom forms spacing and alignment should be reviewed and be the same throughout. Current Behavior - Messy, see screenshot
Enable the ability to "Clone to same folder" when cloning programs, assets, etc. This will save TONS of time. Current state, you need to copy the name of the same folder existing asset is in to ensure new asset saves in same folder. This is time consuming and unnecessarily difficult
One of the question I get the most often when training Marketo customers is how can create fields that are attached to leads only in the context of a program. An example of this is sending invites for an event and ask for preferences in a field on the form, such as which track they will want to follow, what timeframe they would want to come, etc...For a few quarters now, SFDC has offered the possibility to add custom campaign member fields. This idea would be to enable programs in Marketo to support similar custom member fields, but also some standard campaign member fields that are not currently mapped, such as the member status date.Creation of the program member fieldsThe program member fields would be created automatically from the synchronization of salesforce campaign member standard and custom fields, as for any other field we sync. As with other SFDC fields, the "self healing" schema capability would be required.It should also be possible to create such fields directly in the Marketo admin section, either when one does not use SFDC as a CRM or when Marketo admins would want to benefit from the capability without going through the burden of modifying SFDC schema. It is important to note than, as with lead fields, both Marketo only and CRM sync'ed fields should co-existSome program member fields would also exist by default in Marketo to host information such as Program Member Status and date, success and acquire by information. These fields would be synchronized by corresponding ones in SFDC if the program is syncrhonized.This means that Sync'ed member fields and unsync'ed member fields would be able to co-exist in the instance, as for lead fields.Obviously the program member fields meta model would be the same for all the programs in the instance, and all the workspacesSome campaign member fields in SFDC would also be created as part of the MLM package, such as "acquired by" checkbox field and "acquisition date". The Acquired by would also be used in a rollup field in the campaign. [EDIT] as the MLM package does not exist any more, it should be possible to create these fields in SFDC, with a specific syntax, and they would automatically be recognized and mapped by Marketo (as it's now done for the lead score for instance).Population of the fieldsThe program member fields values could be used in forms and filled out from there. The values entered in the form would be stored in the program containing the landing page hosting the form, provided that the LP is hosted in a program. The program member fields would be eligible to the hidden field feature in form so that they could be populated from referrer, URL or cookie values.In case a form is embedded in a non Marketo LP, if the form belongs to a program, the values would also be stored in the program.In case of neither the form nor the LP belong to a program, a hidden standard field or a form parameter could be provided (or added to the form code for an embedded form) that could host the name (or any other ID) of the program supposed to contain the dataIt should be possible to update the value of the program member fields with simple "Change Data Value" flow steps, in smart campaigns, only if these smart campaigns are located in the context of the program.It should be possible to populate the program member fields through import of members in a program or import into a list located in the program. In case of import into a list not located in a program (a Lead Database list), the import would prompt the name of the program to import these values in ("None" would be a possible answer, in which case the imported program member field values would be lost ).These fields values would also sync with SFDC, so the fields value could also be populated from SFDC. Sometimes, these fields might be formulas in SFDC, in which case they would be read-only in Marketo.Materialization and usage of the program member fieldsThe field values would obviously be available only within a program context, somewhat similarly to program "my." tokens, but with the difference that each lead being a member of the program could have different values.These fields would be available as "program." tokens (to differentiate them from the "my." tokens) and usable in all assets within the program. These program tokens would even be available for webhook payloads.These fields would sync with SFDC campaign member fields, in a 2-way sync, if the fields are mapped with SFDC fields.These fields would also be available to filter leads through constraints for the "member of program" filter and the "Program Status is changed" triggerThe program member fields would also be eligible to the "data value changes" trigger and the "data value changed" filter. Alternatively, a separate set of filter & trigger could be created. The program into which the filter applies would be set through a constraint (which value could be set to "is any")The Marketo event mobile app should also be able to leverage these fields to display them or to allow update.The program member fields should also be accessible in read and write modes through the API. A new "campaign member" API will obviously be needed for this.When added to a view in a smart list or a list, these program member fields would display a value only if the smart list belongs to a programReporting:These program level fields would be used as additional filters in the program performance reports.It should also be possible to add the program member custom fields to generate custom columns in the program performance report. In this case, each possible value of the chosen field would create a column and the rows would provide counts.They could also appear as filter, breakdown or grouping field in the program analyzer.It should be possible to add these fields to the revenue Explorer, as additional dimensions. Especially key to all program oriented report typesExample of use casesStoring program membership source tracking, in a much simpler way, without to have to create a complex structure of multiple programs by source. That would make the creation of an offer-channel attribution model so much simpler!Storing visitor food preferences for an eventSoring registration date/time to and event or subscription date time on an opt-in and being able to report on it easilyCapturing visit hours choices on a tradeshow boothStore a membership date that would be different from the date/time the program member record has been technically createdLast but not least, create a very significant differentiation against Marketo competition, with regards to the way SFDC campaigns are integrated and supported (and hopefully one day for MS Dynamics as well).Store the date at which a form fill out was performed for each leadGreg
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