Marketo

Hi! I've noticed a few webinars that I've registered for, the confirmation email they send me is actually a calendar invite that I can click confirm and it adds the event to my calendar (rather than having to click a link in a confirmation email to then add the event to my calendar). Does anyone know how this is set up? I would love to try it! 

Last updated: November 25, 2024 --   Hi Marketo Engage Community, How do you know whether your marketing campaigns resonate with the right audience? If you can't answer this with confidence, it's time to audit your segmentation to ensure your marketing efforts are on target.   Please join me and @darshil_shah1 on-demand to understand the importance of segment audits and learn best practices for maintaining Segmentation performance. We will discuss strategies and tips for keeping your segmentation aligned with customer behaviors, data updates, and business changes.   Watch this on-demand webinar to learn about:  Understanding and reviewing Segmentation is essential to staying aligned with customer behaviors and avoiding common pitfalls like over-segmentation, stale segments, and misaligned rules.  Editing and updating Segmentations with best practices to maintain an efficient, compliant, and high-performing segmentation strategy.&n

I am having issues on a couple of our sites with the Marketo Munchkin code. We are using Google Tag Manager for both sites, which we also use for many of our other sites and they work fine. On these two though I am getting an error in Chrome's console which reads:Uncaught ReferenceError: Munchkin is not defined at <anonymous>:1:1These are the two sites having the issuerapidrecon.comvelocityautomotive.comHas anyone else had this issue and know what might be causing it.

Hello Marketo Community,I've been researching on the topic of text version email tracking and found that in order to have your links tracked in your text version email, the url needs to be surrounded by [[ and ]] like this: [[domain.com/path/page.html]], see this guide on the experience league. I have two follow-up questions on this I'm hoping to get an answer from anyone who had experience with this:As long as it's formatted correctly, that link will show up in my Email link performance report?If so, and if the URL is the same as in my HTML version, how do I know if it's a text version click? If I add an indicator such as "_text " at the end of my cmp code string will it show up in the Email link performance report? Has anyone tried this?Thank you in advance!Lhan

We have a form that has a field set with multiple checkbox lists in it. It formats fine if we have the checkbox labels on the left, but when we select Labels on the right it adds a bunch of random extra spacing between the fields (this happens if we move the fields outside the fieldset as well) I'm assuming I can remove this spacing using custom CSS, but I can't figure out the specific code I need.Anyone know how to fix this?  

IssueYou want to understand how Company IDs work within Marketo and how you can interact with these IDs, particularly when dealing with the Person's Company Object. You want to know: The nature and standard of the Company ID in Marketo.Can the Company ID be checked or modified by users without CRM or API integration?If people belonging to the same company share the same Company ID.How to update the Company Object information via the API for multiple leads associated with the same company?Clarification on which field should be used as the basis for updating Company Object information. SolutionMarketo manages Company IDs using two distinct identifiers: Company ID: This is a Marketo-specific identifier that is used to organize the link between companies and people within Marketo.External Company ID: A hidden system field used in non-native company object integrations. The Company ID can be accessed through the {{company.Id}} token, while the External Company ID is not directly viewable

In my email when the token value is empty or blank, I want to hide a section in my HTML email.could you please help me with how to achieve this?   

Hello folks, Quick question on Marketo forms: Couple of forms that have been created under design studio needs to be tested by creating a dummy landing page and adding this form into the landing page to see if leads are getting captured. I specifically need to check if leads are capturing time stamp info.How do I go about this? Since the forms reside under Design studio. Do I have to clone these into "marketing Activities" in order for me to test them? Thanks in advance

Hi Everyone, Wondering if anyone else have come across the issue- we have a Marketo form using default value set at form level and when form is submitted the default values are translated to french in form fill activity and database.  Default values set at form level are in english and we do not have custom JS or SSJS on landing page. Any insights will be helpful 

Hi everyone!  I am working on a trigger campaign that sends out an email after contacts visit certain website pages. I know for a simple flow, I would use the "visits web page" trigger-If contacts visit X page(s), within 1 hour they will receive email 1 My question concerns future-proofing this trigger campaign to account for contacts who visit the same web page(s) at a later date. I wouldn't want to send them the same email they received previously. I plan on creating two additional emails for contacts who repeatedly return to these web pages, but I'm wondering what the cleanest way to trigger these additional sends is. Here is a screenshots of what I'm thinking: Any insight is welcome, thanks! 

Hello Marketo Community, I have setup two engagement programs for two different email nurtures. The target audience for both these programs are qualified via daily batch campaigns. The target audience of one program 1 is a subset of the target audience of program 2. Which is why I have suppressed target audience of program 1 from program 2. However, recently both programs received a prospect that qualified for both the programs after their respective batch runs? Please can you help identify the reason for this?

Have you ever tried to set up a Marketo Google Sheets Integration but have been frustrated by the need to use a 3rd party middleman like Zapier? Well, today I am going to show you a very cool and easy way that you can send Marketo data directly to a Google Sheet using a webhook and all in under 15 minutes!     Preparing Your Google Sheet   Creating Google Sheet to store Marketo Data   The first thing we are going to do is create the Google sheet where we want to log our Marketo data. In this example our sheet is going to contain 6 columns for each person who registers for our webinar:   The timestamp that the webhook was sent from Marketo A hyperlink to the lead profile The person's first name The person's last name The person's company The person's email   Sample Google Sheet to log Marketo Data   Creating Google Apps Script to Catch Marketo Webhook   Next, we are going to go to Extensions > Apps Script and paste the code below

hi all, been a while, can't believe im reopening this can of worms, thought it was setup forever. we've noticed that our onboarding program isnt firing for newly created leads. here's why: we're only sending the welcome email based on data value change: consentemailallowed. so we're going back into test, but i still cannot get the following to trigger based on a new enquiry: so essentially, we've not been onboarding leads properly, but why would the second not be triggering the first welcome email in the flow? the emails are in there just for testing btw. and we will kep the existing campaign and just add this one in if we manage to find the right one for newly created leads. any help much appreciated as always, will pick a best answer if i get one. thanks in advance, Mike 

Hey Community,at my company the HR team would like us to send automated communications to all managers about their new hires and re-hires. It will be a drip sequence of several emails sent out periodically based on the new hire phase, i.e. onboarding, review, trainings, feedback after 3 months, and so on.So if there is a new joiner > send email 1 to their manager with both manager's name and new joiner's name > then send email 2 personalized the same way, and so on.At MktOps we are wondering how we could automate this process by personalizing these emails with manager's name and with their specific new hire's name. These teams = fields are available in Workday > and in Salesforce. But the trick is, this is a 1 to many relationship. So does this mean that we would need to create custom objects for this? Is there a simpler approach to this? I was also thinking about PMCFs / velocity scripting / custom activities such as date stamp that would "tag" the new joiner and tr

Marketo doesn't offer an out-of-the-box feature, like simpler platforms such as Mailchimp, for customising or optimising email send times based on audience metrics or individual engagement. While the A/B test feature for send times offers insights for campaign scheduling, we're exploring automated processes that adjust with each interaction.  We're currently testing an approach using lead scores and webhooks to identify a contact’s most frequent open timeframe and send emails via nested programs based on their allocated timeframe. However, I'm curious to know what strategies others in the Marketo community have tried. Does anyone have experience with deploying effective approaches to automate and update send times for contacts continuously? 

I want to use a form on a webpage outside of Marketo. We need just one form for all countries, but the input labels on the front end should be in the local languages, while the form created in Marketo is in English. Could you please advise on how to achieve this?

Does anyone know if there is a limit to how many email programs can be nested within a default program? I've heard something about 1000 assets per program, but not sure if this is accurate or not.

Hello! We are planning to initiate our first sync between Marketo and Dynamic Chat, and we want to ensure that this process will not cause any slowdowns or negative implications on our CRM system.Could you provide guidance on best practices or considerations to prevent any performance issues during this initial sync?Thank you

One of the first things you will discover when you start working In Marketo Engage is how much your success in delivering on your revenue goals depends on your shared processes with your CRM.  If you’re like me, and many other Marketo Engage experts, that CRM (Customer Relationship Management) system is Salesforce.  This is for good reason.  Marketo Engage was originally developed with Salesforce Sales Cloud integration at the core of its operations and this is an incredible advantage over other marketing automation tools.   Salesforce and Marketo may be considered rival solutions in your organization.  Marketo Engage is mostly owned and managed by Marketing and Salesforce is owned and managed by IT or Sales Operations.  Salesforce is based on a relational database structure (Leads, Accounts, Contacts, and Opportunities as the core “objects” as they are called in Salesforce-speak) and Marketo Engage uses a more denormalized “Person” record for co

You asked, we listened! We've heard many deliverability related questions from the community so we've partnered with our deliverability team to put together an FAQ below to address the most burning topics. Please comment below if your questions are not answered here or if you have additional questions!     What is Apple’s Mail Privacy Protection (MPP) policy change and how does it impact Marketo users? In short, Apple’s MPP allows Apple device email recipients to opt in to MPP in order to anonymize their email open activity from being tracked. Note this change impacts the entire email marketing industry, not just Marketo users, as the new policy prevents email open activities tracking on Apple device email recipients (provided the user takes the action to anonymize their email open activities). Due to this change, the best practice is to focus on click-based activity as your primary engagement metrics with your email program and re-evaluate existing automations/workflows (i.

Hi all, I have a script token {{my.getdomain}} that splits an email address and retrieves the domain name in a variable: #set( $em = ${lead.Email} ) #set( $dom = $em.split("@") ) $!{dom[1]}   However, with the 'add data value' flow step it adds into the field (string) webdomain: {"codeBlock":"#set( $em = ${lead.Email} )\n#set( $dom = $em.split(\"@\") )\n$!{dom[1]}","scriptingObjects":{"standard":{"2":{"label":"Person","fields":{"31":{"label":"Email Address"}}}}}}   in stead of the domain name from the email address (I did check the field 'email address' on the right hand pane). If I add the same token in an email, it renders correctly. Any ideas why the domain name is not entered into the field?