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A
Anonymous
September 13, 2017
Solved

1 Click Unsubscribe Within an Email

  • September 13, 2017
  • 1 reply
  • 1586 views

Does anyone know how to allow a recipient of a Marketo email to unsubscribe with 1 click from within the email?

I'm trying to avoid forcing the recipient to have to visit our standard unsubscribe page and click a 2nd time before being unsubscribed and seeing our confirmation page.

Thanks!

Will

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Best answer by SanfordWhiteman

(There was a Move button in the other place.)

While it's simple to use Clicked Email, you do not want to enable this feature.

Any mail scanner that prefollows your links (to scan for malware and phishing sites) will promptly unsubscribe your leads.

Requiring a button click is your bulwark against automated unsubscribes and you should keep using it.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
September 13, 2017

(There was a Move button in the other place.)

While it's simple to use Clicked Email, you do not want to enable this feature.

Any mail scanner that prefollows your links (to scan for malware and phishing sites) will promptly unsubscribe your leads.

Requiring a button click is your bulwark against automated unsubscribes and you should keep using it.

A
Anonymous
September 13, 2017

Thank you Sanford. That's certainly a worse scenario than making things a bit less convenient for our leads.

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