7 Things that you should know about the Unsubscribe System Token | Community
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Anonymous
January 11, 2016

7 Things that you should know about the Unsubscribe System Token

  • January 11, 2016
  • 7 replies
  • 35115 views

Unsubscribe System Token

{{system.unsubscribeLink}}

1. Allows the “Unsubscribe” link to be placed anywhere in the email, and even to be set on the template level.

2. Functions EXACTLY as the appended unsubscribe link

3. Doesn’t count as “Clicked link in email”

4. Reads record as “Unsubscribed from email”

5. No need to “Clicked link and was not unsubscribe link”

6. Automatically removes the appended unsubscribe if the link is in the email.

7. Token renders the link to the unsubscribe page, so the token should be placed inside the anchor tag; for example

<a href=”{{system.unsubscribeLink}}”>Unsubscribe from our Newsletter</a>

Source: Marketo System Tokens for "Unsubscribe" and "View As Web Page" - Elixiter, Inc.

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    7 replies

    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    May 22, 2022

    @maha89, if you do not include the  {{system.unsubscribeLink}} token in the email, Marketo will automatically add the unsubscribe content added in the Marketo > Admin > Email settings. Conversely, if you include the {{system.unsubscribeLink}}  token in your marketing emails, the default settings configured in the Admin > Email will be overridden.

     

      M
      Maha89
      New Participant
      May 21, 2022

      What would happen if the system token {{system.unsubscribeLink}} is not added to the Marketo email?

      Here to learn
      Grégoire_Miche2
      Grégoire_Miche2
      New Participant
      January 31, 2018

      Hi Karishma,

      the {{system.unsubscribe page}} token links to /UnsubscribePage.html URL. This cannot be changed. What happens is the opposite : if you do not have a  {{system.unsubscribe page}}, Marketo will revert to what is set up in the admin section.

      You will find more info here : The comprehensive guide to setting up the unsubscribe link

      -Greg

      A
      Anonymous
      January 24, 2018

      Also interested in learning this*

      A
      Anonymous
      August 23, 2016

      Hi Greg,

      Just to clarify, does the {{system.unsubscribeLink}} not work if the unsubscribe default is set in the Admin section?

      Is there a way to use {{system.unsubscribeLink}} and if it is missing, then default to the Admin default unsubscribe text?

      -Karishma

      Grégoire_Miche2
      Grégoire_Miche2
      New Participant
      January 22, 2016

      HI Josh,

      I do not follow you here.

      If the email default is emptied as here :

      You can use the {{system.unsubscribe}} link instead in the email or the email template and it works well. It redirects to the /unsubscribePage.html page

      Can you explain what you mean by "the token won't work as intended" ?

      -Greg

      Josh_Hill13
      Josh_Hill13
      New Participant
      January 22, 2016

      Karina,


      Can you go deeper here? If you don't have the admin default, the token won't work as intended. And if you have a sub center, this situation isn't going to work either, especially with mkt_unsubscribe=1 being logged as an unsubscribe with non-default pages.

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