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PatrickCumiskey
PatrickCumiskey
New Participant
May 10, 2022
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90/10 email split within nurture programme

  • May 10, 2022
  • 1 reply
  • 1573 views

Hey .

 

Really hope someone can help.

 

I am trying to build a nurture journey, in which I will be testing the effect of vouchers Vs no vouchers.

I have two emails (one with voucher, one without). I would like email 1 (voucher) to go to 10% of the audience within a smart list and email 2 (no voucher) to go to the remaining 90% of a smart list.

I also need this to run continuously so that any new customers into the smart list, flow through the same 90/10 split.

 

Would really appreciate the help!!! 

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Best answer by Darshil_Shah1

Well, you can use the Random Sample choice step condition available in Marketo to randomly divide the qualifying people in the percentages (90% and 10% in you case) for sending out the emails. Each time the campaign with random sample choice step condition is ran, all the people qualifying for the campaign's SL are divided in the set percentages and each set of sample is sent the email set against it in the send email flow step.

1 reply

Darshil_Shah1
Darshil_Shah1Accepted solution
Community Manager
May 10, 2022

Well, you can use the Random Sample choice step condition available in Marketo to randomly divide the qualifying people in the percentages (90% and 10% in you case) for sending out the emails. Each time the campaign with random sample choice step condition is ran, all the people qualifying for the campaign's SL are divided in the set percentages and each set of sample is sent the email set against it in the send email flow step.

    PatrickCumiskey
    PatrickCumiskeyAuthor
    New Participant
    May 12, 2022

    Thank you for your help - Makes sense.

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