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December 17, 2015
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A/B email test isn't showing challenger with any opens

  • December 17, 2015
  • 2 replies
  • 1763 views

My A/B test testing on click to open ratios isn't showing any data for opens for my challenge for about 450 emails, while the incumbent had 138 opens in the same send. Is there anywhere else I can check this data? I'm worried that 50% of my emails just didn't go out.

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Best answer by JohnCl9

Hi Christa,

How was this email sent?  Was it an email program, or was it a Champion/Challenger email that was sent through a batch campaign?

If it's the latter, then the explanation is that the Champion/Challenger is meant only for trigger campaigns, and when sent through batch campaigns only the Champion is sent out.

John

2 replies

JohnCl9Accepted solution
Employee
December 17, 2015

Hi Christa,

How was this email sent?  Was it an email program, or was it a Champion/Challenger email that was sent through a batch campaign?

If it's the latter, then the explanation is that the Champion/Challenger is meant only for trigger campaigns, and when sent through batch campaigns only the Champion is sent out.

John

December 17, 2015

A champ/challenger on the default channel. It was within a nurture stream.

Edit: Yes I misunderstood this documemntation Add an Email Champion/Challenger - Marketo Docs - Product Docs

I thought the email test would work within nurture streams because of the way the program gets prompted to send in engagement programs. Funnily (or depressingly), I erased some random sampling thinking this was the best thing ever!

New Participant
December 17, 2015

Did you use an email program or a champion challenger on the default channel?

December 17, 2015

A champ/challenger on the default channel.