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Anonymous
April 26, 2013
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A/B Test in Nurture

  • April 26, 2013
  • 11 replies
  • 2817 views
I have leads automatically added to a list based on an action taken on our website. I would like to A/B test within the nurture. Is it possible to do so with 1 list? Can Marketo split up the list or do I need to specify test lists? All documentation and help articles are saying to create multiple lists and then assign each email to one of those lists. Not sure how everyone else is doing this.... preferably I would like to have 1 list and the system would just randomly send either A version or B version.

Appreciate the help!

Christina
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You can use randomly send using only 1 list using the Random Sample choice in the flow action. The 50 represents 50%. It will randomly choose half, then choose the other half. 

Smartlist: Member of List X

On you flow, use the "add choice" for your flow actions.

Flow
If: Random Sample is 50
Email: Version A

If; Random Sample is 50
Email: Version B

11 replies

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A
Anonymous
April 26, 2013
In the next few months Marketo will be rolling out a new nurturing tool with customer engagement. Not sure if this would offer A/B testing or not but it looks like nurturing tracks will be WAY EASIER.
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