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Allison_Proehl
Allison_Proehl
New Participant
April 26, 2017
Solved

A/B Test Main Result

  • April 26, 2017
  • 2 replies
  • 4890 views

I recently ran an A/B Test campaign and I wanted to see how I view the results of all the sends not just the 10% that were in the A/B test. Also For the A/B test how do I view the leads that clicked or opened the email. On the dashboard it only shows me what percentage.

Can anyone point me in the right direction?

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    Best answer by Devraj_Grewal

    Ali,

    Create an Email Performance Report and in the Setup, select the emails that were tested. This will provide results from the entire email send. If you wish to then drill down by test variants, include the Smart List filter and constraint of "was sent email: test variant".

    2 replies

    B
    Brent_Shean
    New Participant
    August 31, 2017

    Ideally the report would show results for each test and then compile the totals. Instead, you need to create a separate email performance report for each test group then combine the results in Excel.

      Devraj_Grewal
      Devraj_GrewalAccepted solution
      New Participant
      April 26, 2017

      Ali,

      Create an Email Performance Report and in the Setup, select the emails that were tested. This will provide results from the entire email send. If you wish to then drill down by test variants, include the Smart List filter and constraint of "was sent email: test variant".

        Allison_Proehl
        Allison_ProehlAuthor
        New Participant
        April 27, 2017

        Thanks for adding in the how to look at particular test variants @Devraj Grewal, very helpful!

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