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Allison_Proehl
Level 4
Apr 26, 2017 8:33 PM UTC
Solved

A/B Test Main Result

I recently ran an A/B Test campaign and I wanted to see how I view the results of all the sends not just the 10% that were in the A/B test. Also For the A/B test how do I view the leads that clicked or opened the email. On the dashboard it only shows me what percentage.

Can anyone point me in the right direction?

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Devraj_Grewal
Devraj_GrewalAccepted solution
Level 10
Apr 26, 2017 8:55 PM UTC

Ali,

Create an Email Performance Report and in the Setup, select the emails that were tested. This will provide results from the entire email send. If you wish to then drill down by test variants, include the Smart List filter and constraint of "was sent email: test variant".

8 replies

Level 2
Aug 31, 2017 3:15 PM UTC

Ideally the report would show results for each test and then compile the totals. Instead, you need to create a separate email performance report for each test group then combine the results in Excel.

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Devraj_Grewal
Devraj_GrewalAccepted solution
Level 10
Apr 26, 2017 8:55 PM UTC

Ali,

Create an Email Performance Report and in the Setup, select the emails that were tested. This will provide results from the entire email send. If you wish to then drill down by test variants, include the Smart List filter and constraint of "was sent email: test variant".

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Allison_Proehl
Level 4
Apr 27, 2017 3:45 PM UTC

Thanks for adding in the how to look at particular test variants @Devraj Grewal, very helpful!

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