A/B test subject lines on confirmation emails | Community
Skip to main content
C
ceciliagonzalez
New Participant
January 25, 2022
Solved

A/B test subject lines on confirmation emails

  • January 25, 2022
  • 1 reply
  • 1309 views

Hello,

I'm trying to A/B test subj lines on confirmation emails. Does anyone know how to structure this properly?

Here's the catch, the confirmation email has been live for about 2 weeks now. Trigger campaign is anyone who fills out the form will receive the confirmation. 

We just now decided to test two different subject lines. 

 

What filter/s should I add to the smart list? 

Thank you in advance. 

 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Jon_Wright

From your screenshots it looks like you're setting up an a/b test on an email program. But all you need to do is add a 'Champion/Challenger' test to your confirmation email:

 

See docs here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/general/functions-in-the-editor/email-tests-champion-challenger/add-an-email-champion-challenger.html?lang=en

 

Your trigger campaign would just stay as it is.

1 reply

Jon_Wright
Jon_WrightAccepted solution
New Participant
January 25, 2022

From your screenshots it looks like you're setting up an a/b test on an email program. But all you need to do is add a 'Champion/Challenger' test to your confirmation email:

 

See docs here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/general/functions-in-the-editor/email-tests-champion-challenger/add-an-email-champion-challenger.html?lang=en

 

Your trigger campaign would just stay as it is.

    Terms & ConditionsAccessibility statement

    Loading footer...