A/B testing of longer consecutive e-mail campaigns in Marketo

Question

Hello everyone,I am looking for a way to A/B test longer mail routes within Marketo.Is there a robust way of splitting complex e-mail series?For example, X% of customers should receive the mail path in variant A and X% of customers in variant B and so on.I think it works via the filter "What send email", but I am looking for a simpler and more robust switch within Marketo.Does anyone have an idea? Thanks and best regardsSteffen

Darshil_Shah1 · Answer

Have you tried using the "Random Sample" where you randomly pick up the desired percentage of people, add them to lists, and then use those lists for sending different versions of the email? If your AB test spans multiple campaigns with different send date times, you can always split people into multiple static lists using random sampling and then use their membership as criteria to send the respective emails.

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