A/B testing on email blast programs? | Community
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October 7, 2014
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A/B testing on email blast programs?

  • October 7, 2014
  • 7 replies
  • 2178 views
I belive we should be able to do A/B testing on email blast program.

Why will they be called "email" blast if we can't do A/B testing.

7 replies

New Participant
February 7, 2020
No text available
Dan_Stevens_
New Participant
October 21, 2015

Can we get the status back so users can continue to vote on this idea?  Marketo does not already have this.

October 13, 2014
Please change status back: we don't "already have it"
Dan_Stevens_
New Participant
October 9, 2014
I think what's being asked here is the ability to do the same type of A/B testing on a default Marketo program (using an email channel) as you can do with a Marketo Email Program. Many of us don't use the email program due to its limitations and experience with buggy functionality. Plus you can't use email programs in engagement programs.
October 8, 2014
I agree with annabelle. 
October 8, 2014
Yes but this is an email send type of program, not an email blast
Kenny_Elkington
New Participant
October 7, 2014
Hi Annabelle,

You can already do this with email programs by following the instructions here: https://community.marketo.com/MarketoArticle?id=kA050000000LC8FCAW