AB emails in a trigger campaign? | Community
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A
Anonymous
March 23, 2016
Solved

AB emails in a trigger campaign?

  • March 23, 2016
  • 1 reply
  • 1607 views

Hi everyone -

I would like to send a "welcome" email every time someone fills out a RAQ form. My question is, can I also implement an AB subject line in the flow of this trigger campaign? My team likes two different subject lines, so I'm wondering if this can be done.

Thanks!

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Best answer by Roxann_McGlump1

Hi Jennifer,

You can use the Champion/Challenger test to A/B test emails in a trigger campaign.  Instructions for doing so can be found here:

Email Tests - Champion/Challenger - Marketo Docs - Product Docs

1 reply

Roxann_McGlump1
Roxann_McGlump1Accepted solution
New Participant
March 23, 2016

Hi Jennifer,

You can use the Champion/Challenger test to A/B test emails in a trigger campaign.  Instructions for doing so can be found here:

Email Tests - Champion/Challenger - Marketo Docs - Product Docs

A
Anonymous
March 23, 2016

Thanks Roxann! I had a feeling that would be the step to take but just wanted to be safe

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