Ability to Track links that are constructed using Tokens

Question

I have tested links dropped in via a Token, such as:

<a href="{{lead.DownloadURL}}">Click here</a>

and using a Token for part of a link only, such as:

<a href="mycompany.com/{{lead.DownloadURL}}/">Click here</a>

And in both cases it appears that the Marketo Tracking functionality doesn't work. I get a straight link without tracking.

Am I doing something wrong, or is it not possible to track links that are constructed using Tokens?

Thanks!

Anonymous · Accepted Answer

Hi Shannon, check out Ed's post on tokens and nuances of tracking Marketo Tokens: Ins and Outs

Robb_Barrett · Answer

First off:

Are you testing in the email preview screen or by sending a real version of the email to yourself?

Are you sure you have tracking turned on?

In your first example, what you REALLY want is <a href="{{lead.DownloadURL"}}>My Link</a>

When you send the email to your email address you should see that it's be re-coded.

Finally - do you have Munchkin on the page you're sending them to? If so, a Visited Web Page obviously means a clicked link.

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