Acquired by status | Community
Skip to main content
M
MoritzTr
New Participant
June 8, 2015
Solved

Acquired by status

  • June 8, 2015
  • 2 replies
  • 3794 views

Hi all,

We have a marketo form 2.0 embedded on our corporate webpage. I noticed now that new leads that enter the marketo program via this form do not show up as acquired by in the program.

Any idea how to fix this ?

Cheers,

moritz

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Caryl_Mostacho

Hi @Moritz Trollmann (Primary)​,

A form can be used in many programs, so you need to tell Marketo which program to attribute this new lead with a flow step Change Data Value for the field Acquisition Program.

2 replies

Mike_Reynolds2
Mike_Reynolds2
New Participant
October 16, 2015

Moritz,

If the form is a local asset housed within the program, any leads that fill out that form will automatically become members of the program. The various ways of becoming a member of a program are detailed in the documentation here: Understanding Program Membership - Marketo Docs - Product Docs

Here's the short version:

How Do Leads Become Members of a Program

1. A lead fills out a form on a landing page in the program. (Local Asset)

   Lead will automatically have the first status in the progression

2. You import members into the program from a CSV file. 

Lead will automatically have the first status in the progression

3. You use the change program status flow action.

4. A lead registers or attends a webinar synced with an event program.

5. A lead is created using the Marketo iPad check-in application.

A lead is added to a SFDC Campaign which is Sync'd to the program.

    A
    Anonymous
    June 8, 2015

    @Moritz Trollmann​ @Moritz SANDBOX Trollmann​ @Moritz Trollmann​

    Hi Moritz:
    I moved your post to the Products and Support area of the site where you will probably get an answer faster

    Also, I noticed you have three accounts on the Community website. Can you include the word 'Primary' next to the title of your account that you want us to consider as your primary account. Thanks

    scott

    M
    MoritzTrAuthor
    New Participant
    June 9, 2015

    Thanks Scott, I changed accordingly.

    Caryl_Mostacho
    Caryl_MostachoAccepted solution
    New Participant
    October 7, 2015

    Hi @Moritz Trollmann (Primary)​,

    A form can be used in many programs, so you need to tell Marketo which program to attribute this new lead with a flow step Change Data Value for the field Acquisition Program.

    Terms & ConditionsAccessibility statement

    Loading footer...