Add additional fields to LinkedIn Matched Audiences Integration | Community
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October 18, 2022
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Add additional fields to LinkedIn Matched Audiences Integration

  • October 18, 2022
  • 0 replies
  • 754 views

The current MKTO integration with LinkedIn matched audiences only leverages the email address.  We would like to see company name and other data points on a person record leveraged here to increase match rates and effectiveness of the tool. 

 

Presently, we receive a better match rate through direct list upload as the MKTO integration is lacking functionality.