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Miika_Niemelä
Miika_Niemelä
New Participant
April 7, 2016
Solved

Add multiple data entries to one text area field

  • April 7, 2016
  • 1 reply
  • 2683 views

Hi,

I was wondering is it possible to add multiple data entries into one text area field? Main idea is to track lead's touch points (we track these with UTM parameters and the touch point value can be like twitter, facebook, linkedin...) and have all the values in same text area.

Example:

We drive traffic to landing page from Facebook. Lead ends up to a landing page and downloads a whitepaper. Source Last field would now have value "Facebook" and Source Multi Touch field would have also the same value "Facebook". On the second time the same lead comes to another landing page through Twitter ad and performs download action. Now Source Last field value is "Twitter" and Source Multi Touch field should be "Facebook, Twitter".

Marketo Smart Campaign:

Smart List: "Data Value Changes" - Attribute "Source Last"

Flow: "Change Data Value" - Attribute "Source Multi Touch" New Value "old value + {{lead.Source Last}}"

Thanks for your help!

Best answer by Josh_Hill13

Yes, you can use the "comment history" method to concatenate that.

But, I would recommend the Offer-Channel method and use paired FT and Most Recent fields instead. Then you will have to create a touch record somehow.

You can do it your way, but Marketo doesn't handle multi select box so well.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
New Participant
April 7, 2016

Yes, you can use the "comment history" method to concatenate that.

But, I would recommend the Offer-Channel method and use paired FT and Most Recent fields instead. Then you will have to create a touch record somehow.

You can do it your way, but Marketo doesn't handle multi select box so well.

Josh_Hill13
Josh_Hill13
New Participant
April 7, 2016

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