Adding a date field to a program

Question

We are pulling program data from Marketo into a date warehouse for reporting purposes. We run events and I'm looking to find a way to identify the date an event takes place. Ideally, we'd add a date tag to the event but that's not really realistic or what the tags were designed for. I know we can schedule an event on the marketing calendar but as far as I've seen the calendar isn't available to the API. We're looking into pulling the date from the program name, but that leaves some room for human error.
 
Anyone seen a way to have a date associated to the program? All recommendations are much appreciated!
-Andrew

SanfordWhiteman · Accepted Answer

I like the Date {{my.token}} approach because [a] it has to be a Date, as it's not freeform text, and [b] if someone forgets to add it, the Program can merely be flagged as undated in the BI tool or ETL process — the name never needs to change.

Amy_Goldfine · Answer

I personally would add the name into your naming convention. No more error than adding it some other way. We have a web-based naming convention builder and that really helps keep things in check.

You could also add a consistent token DATE across all programs and try to report on that, not sure how token reporting pulls into a BI tool

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