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pierceu25628284
Level 7
Dec 22, 2016 5:37 PM UTC
Question

Adding Emoticons to Subject Line

Is it just me or is it impossible to add emoticons to Marketo subject lines? Seems to strip them out for me every time...

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    22 replies

    Clément_Hurstel
    Level 2
    Feb 17, 2017 9:02 AM UTC

    Actually, Marketo is supporting emojis from unicode 5.2 and previous. This blogpost here shows them... You can copy paste them in your subject lines, sender name fiels and in your tokens... and test, test, test !

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      SanfordWhiteman
      SanfordWhiteman
      Level 10
      Feb 17, 2017 9:20 AM UTC

      That's not actually how it's done. Only a limited number of emojis work via direct copy-paste. You should read my (earlier, more complete) blog post linked above.

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      Clément_Hurstel
      Level 2
      Feb 17, 2017 2:59 PM UTC

      Hello Sanford,

      Well, I dit it... Actually, I was so enthusiastic when I read it few weeks ago. I tested it and everything was fine ! But some times after, It was not working anymore... I made other tests and I found that you can copy paste emojis from unicode 5.2 and previous. Sometimes they are not well displayed by Marketo, but it manages them.

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      Anonymous
      Feb 9, 2017 5:25 PM UTC

      Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

      Here is a crafty piece on subject lines that can help with opens/clicks: Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist - LeadMD

      Thanks!

      Beth

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      SanfordWhiteman
      SanfordWhiteman
      Level 10
      Feb 9, 2017 5:48 PM UTC

      Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

      No evidence whatsoever that this is true. Emojis are used by the world's biggest brands.

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        pierceu25628284Author
        Level 7
        Mar 31, 2017 2:24 AM UTC

        Yep - and they are used for a reason. Higher open rates.

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          pierceu25628284Author
          Level 7
          Jan 9, 2017 2:20 AM UTC

          So, it's possible, but Marketo does not make this easy. @Grégoire Michel​

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          Grégoire_Miche2
          Grégoire_Miche2
          Level 10
          Jan 9, 2017 9:52 AM UTC

          Hi Pierce,

          Not sure why you mentioned me here

          -Greg

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          pierceu25628284Author
          Level 7
          Feb 7, 2017 2:26 PM UTC

          Something to add to your ever growing list of product enhancements. It shouldn't require special coding to add these...

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            SanfordWhiteman
            SanfordWhiteman
            Level 10
            Dec 27, 2016 4:54 AM UTC

            Yes, Pierce it is possible (and not just until you save the draft!). It'll be on my blog tomorrow. Pubbed just now: http://blog.teknkl.com/yes-you-can-use-emojis-in-marketo-subject-lines/

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              jkyles
              Level 4
              Dec 29, 2016 4:23 PM UTC

              Hi @Sanford Whiteman, this is a great blog post. I really like the Simple Q encoder you embedded and the reminder to test every combination of browser + mail client + provider + emoji character.

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                SanfordWhiteman
                SanfordWhiteman
                Level 10
                Dec 29, 2016 8:47 PM UTC

                Great! Glad you like it -- and feel free to comment on my blog with your results.

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