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GreggHunterTV
New Participant
May 21, 2024
Question

Adobe Connect

  • May 21, 2024
  • 1 reply
  • 1181 views

Hi All.

I recently read a post on Linkedin that Adobe Connect is going to be given as a new feature for Marketo. Can anyone tell me how true this is and IF and WHEN we will see this on our marketo instance?

1 reply

derelict_wombat
New Participant
May 28, 2024

Hi @GreggHunterTV  

Yes - this is the new Interactive Webinars feature that was announced last year and is rolling out to general release over the coming weeks. (We just got access last week 😁).   There is a basic version that goes out to most customers (might need to be PRIME or higher subscription?) and there are upgraded license tiers depending on what you need. 

Here is a link to the Adobe product page describing it(not very deep)

business.adobe.com/products/marketo/interactive-webinars.html

 

Blog introducing it

https://nation.marketo.com/t5/product-blogs/introducing-interactive-webinars-marketo-s-one-stop-solution-to/ba-p/335382

 

And here is is the product documentation 

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/events/interactive-webinars/interactive-webinars-overview


I also stumbled on a few youtube videos showing how to set it up. Not sure how up to date these are as I suspect they are from the beta release. 

youtube.com/@InteractiveWebinarsMarketo

 

I'd suggest emailing your CSM to see if they can send you more information around licensing upgrades.  

 

GreggHunterTV
New Participant
June 7, 2024

Thanks for the info. 

We are in the process of looking for a replacement for On24, will contact our CSM for more details.