[Adobe Summit 2024] Post-Lab Discussion: Database Health Optimization: Achieving a Clean Bill of Health - BYOD! [L221]

Are you planning to attend the lab "Database Health Optimization: Achieving a Clean Bill of Health - BYOD! [L221]" at Adobe Summit this year? Session leader @40853 and @rodwibergjr  will be monitoring this thread for any post-lab questions you may have!

**Please note that the first session of this in-person lab is full - don't miss out on the second session and add this lab to your session scheduler!

Lab Details

When it comes to marketing databases, sorting out the good data from the bad can feel like an impossible task. By taking advantage of Marketo's built-in statuses and pairing them with our specialized marketing knowledge, we can create effective automation to take this task from feeling impossible to perpetually well managed.

Come join us to learn how. In this lab:

• Best practices for how to use the built-in statuses to manage your Marketo database and maintain strong marketable person rates
• How to configure automated campaigns to aid in ongoing data collection and repair
• What to consider when you need to merge or delete person records

This BYOD lab is recommended for Marketo Administrators. To attend, bring your laptop and a charging cord. Confirm with your IT dept that you are able to log into your Marketo Engage instance on your laptop using Wi-Fi at Summit – you may work in a sandbox or production.

Lab Time