Advise on best way to send SMS | Community
Skip to main content
A
AnissaBr
New Participant
September 1, 2023
Solved

Advise on best way to send SMS

  • September 1, 2023
  • 2 replies
  • 2271 views

Hi all,
We are considering sending SMS to our B2B prospects and customers in Europe - ideally with the same segmentation we use in Marketo for email and web personalisation. Has anyone got recommendations on what to use and how to integrate with Marketo?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Michael_Florin-2

We had a German customer very recently asking for this feature, so here are some observations:

 

 Twilio
 Nexmo (Vonage)
 MessageBird
 Plivo
 Sinch

 

These were the service we looked into, as they offer some kind of integration with Marketo. Also to consider: Is it only Marketo --> SMS that you want to push or do you also want a back channel for responses or unsubscribes? How do you obtain an opt-in for SMS pushes in GDPR areas? Do you want SMS to be your destination or also Whatsapp?

 

Not an easy topic AFAIK. And I would always ask: What do you expect to achieve with SMS that cannot achieve with email?

2 replies

Jay_Jiang
Jay_Jiang
New Participant
September 5, 2023

I have built a two-way integration with Twilio. You need to be a developer or have access to one to work with Twilio

    Michael_Florin-2
    Michael_Florin-2Accepted solution
    New Participant
    September 1, 2023

    We had a German customer very recently asking for this feature, so here are some observations:

     

     Twilio
     Nexmo (Vonage)
     MessageBird
     Plivo
     Sinch

     

    These were the service we looked into, as they offer some kind of integration with Marketo. Also to consider: Is it only Marketo --> SMS that you want to push or do you also want a back channel for responses or unsubscribes? How do you obtain an opt-in for SMS pushes in GDPR areas? Do you want SMS to be your destination or also Whatsapp?

     

    Not an easy topic AFAIK. And I would always ask: What do you expect to achieve with SMS that cannot achieve with email?

      Katja_Keesom
      Katja_Keesom
      Community Manager
      September 4, 2023

      We have some good experience with cm.com as well.

      Terms & ConditionsAccessibility statement

      Loading footer...