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Anonymous
August 5, 2013
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Anonymous Leads?

  • August 5, 2013
  • 4 replies
  • 2421 views
When going to the Lead Database tab, there is a pie chart displaying both Known Leads and Anonymous Leads. I understand that Marketo has a background process to aqcuire the Anonymous Leads.However, what factors actually go into this process? How is this number ultimately acquired? The Anonymous Leads number rises every week and our team is curious as to why that's happening.
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Best answer by
Hi Tucker,
 
Anonymous lead information is based on the users IP Address pulled by the Marketo Munchkin Code that you added to your website. Any lead that has not filled out a Marketo form on your site, or clicked a link in one of your emails sent via Marketo will be considered “anonymous” until they complete one of these actions.
 
Additionally, Marketo’s Automatic Data Cleanup notes the following:
“Anonymous leads that have had no web activity in the past 90 days are automatically removed by Marketo. These anonymous leads are unlikely to return to your site with the same cookie. The visitor is likely to have switched browsers or cleared their cookies; you may already have the same visitor as a new, active anonymous lead or known lead.”
 
Best,
Jessica

4 replies

Trish_Voskovitc
Trish_Voskovitc
New Participant
March 18, 2015
are there best practices for cleaning up/deleting anonymous leads to keep it relevant?
R
rachazen
New Participant
December 3, 2015

I'm wondering this same thing. I found this thread that was helpful: Deleting anonymous leads

It also mentioned that Marketo doesn't charge for anonymous leads and that Marketo automatically deletes anonymous leads older than 90 days. With this information, I think our policy is going to be to let the anonymous leads be and let Marketo handle the old ones.

    A
    Anonymous
    August 5, 2013
    Mike,
    Munchkin.js sends activities to Marketo only when cookies are turned on. Your anonymous leads could be from Private/Incognito browsing mode or actual new anonymous leads.

    Thanks Jessica for explaining how anonymous leads are acquired and converted/merged to known leads.

    regards
    Dj
    A
    Anonymous
    August 5, 2013
    Tucker:

    We have also found that if an anonymous lead has their computer set to always have cookies turned off, every time they hit the site, they count as another anonymous lead. We're facing a similar issue in seeing our anonymous list continuously increase at a much higher rate than l'd like to see. We're diligently working to provide reasons for them to somehow connect with relevant content so that we can get more of them tagged.

    Mike
    A
    Anonymous
    Accepted solution
    August 5, 2013
    Hi Tucker,
     
    Anonymous lead information is based on the users IP Address pulled by the Marketo Munchkin Code that you added to your website. Any lead that has not filled out a Marketo form on your site, or clicked a link in one of your emails sent via Marketo will be considered “anonymous” until they complete one of these actions.
     
    Additionally, Marketo’s Automatic Data Cleanup notes the following:
    “Anonymous leads that have had no web activity in the past 90 days are automatically removed by Marketo. These anonymous leads are unlikely to return to your site with the same cookie. The visitor is likely to have switched browsers or cleared their cookies; you may already have the same visitor as a new, active anonymous lead or known lead.”
     
    Best,
    Jessica
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