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A
Anonymous
August 31, 2015
Duplicate

Apply Lead Scoring to RTP Campaigns

  • August 31, 2015
  • 2 replies
  • 1524 views

When a lead performs some kind of interaction with an RTP campaign there should be a way to apply a lead scoring action to them. This is probably a larger project that would more deeply tie RTP to the rest of the Marketo allowing for deeper campaigns.

    2 replies

    K
    kh-lschutte
    New Participant
    February 7, 2020
    No text available
    David_Myers
    David_Myers
    New Participant
    November 12, 2015

    Hi Josef,

    Thanks for the idea, you can link RTP campaign interactions (clicks) to the Lead in Marketo's Lead Database and then in Marketing Activities set up a Smart List saying when a lead clicks on a specific RTP campaign, add a value to their Lead Score.

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