Are individualized images in emails possible? | Community
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Anna_Bruning1
New Participant
July 19, 2016
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Are individualized images in emails possible?

  • July 19, 2016
  • 2 replies
  • 3538 views

We are trying to automate a process where we send emails to prospects with custom information about them that may be relevant and pique their interest. We can do most of it with tokens, but we have a specific image for each prospect that we want to include in the email. Has anyone found a way to automate adding unique images to emails? This is not a situation for Marketo dynamic content because it's custom to each lead, not full segments. We have a bright team of developers who can help us out with APIs but I haven't seen this happen before and don't want to send them on a rat chase if it's not possible.

Ideally, we want someone on our team to be able to fill out a form with all the relevant details as well as the image and have that all populate automatically in the email using tokens. Would love to hear if there are vendors that can solve this or if anyone has worked some API magic to find a workaround.

Thanks!

Anna

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Best answer by Jenn_DiMaria2

The only thing I can come up with off the top of my head would be to create a new field that your team member populates with the image URL for each lead and then dump that field's token (something like <img src="{{lead.custom image}})"> into the email. Might be a bit manual, though.

2 replies

New Participant
July 19, 2016

How 'individualized' are you asking?

It may be possible based on some common values/set to write logic for the image.

One way I've attempted to do custom data in the past is to utilize SFDC ID or some other unique value on your leads, and have the content (image in this case) be that same ID, (i.e. <img src="{{lead.SFDC Id}}.jpg>), and upload those images en masse to a particular section of your Images and Files area in Design Studio.

New Participant
July 19, 2016

Another method that I've seen is using an image writer that can parse data on the fly.

This was many many moons ago, but passing a value (hashed or not) in the querystring and then decoding & writing into the image through an engine like Imagemagick or something...

Jenn_DiMaria2
Jenn_DiMaria2Accepted solution
New Participant
July 19, 2016

The only thing I can come up with off the top of my head would be to create a new field that your team member populates with the image URL for each lead and then dump that field's token (something like <img src="{{lead.custom image}})"> into the email. Might be a bit manual, though.